The Buyer Insider

I’m Shawna Suckow, a professional speaker, author, and unapologetic marketing truth-teller for small businesses. After 15 years as a corporate buyer (and the target of thousands of ads & pitches), I ditched the boardroom to study consumer behavior full-time. What I discovered is this: small businesses have way more power than they realize. Big brands are slow, overly polished, and largely untrusted. Small is your superpower!

Today, I help small businesses compete smarter by teaching them how to market in ways that are bold, human, and differentiated, and unforgettable. I show you how to grab attention in a noisy world, build trust quickly, and become a customer magnet.

I’ve built a reputation as the truth-telling insider who helps small businesses cut through the B.S. and actually win.

This channel is for the rebels, the underdogs, and the business owners who are ready to stop blending in and start standing out.