The Legends are True. The Unicorn is out there.

Think unicorns ― those billion-dollar startups as rare as their mythical namesakes ― are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and ― if you're lucky ― sell your way to startup glory.

You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit. Time to saddle up and start your journey from side hustle to success story.