Rukam Capital - Invidious

Rukam Capital

Building from scratch is rarely glamorous.

We've been there. We've seen what works, what doesn't, and what no one tells you until it's too late.

At Rukam Capital, we back early-stage founders reshaping how India consumes not with noise, but with clarity, purpose, and empathy.

This channel shares what we're learning: candid founder stories, practical lessons, and the realities that rarely make it into pitch decks.

🎥 What you'll find here:

• Startup Table with AJ - Archana Jahagirdar hosts honest, in-depth conversations with early-stage founders across sectors and cities in India. From consumer brands to climate tech, defense to D2C - we bring founders from the trenches to the table.

• Special Editions - Deep-dive conversations with industry leaders on building category-defining brands in India.

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1:03:41

Ep 23 |The Truth About Kids Brands | STWAJ S02

Rukam Capital

Shared 6 days ago

442 views

1:43

Official Teaser | Are We Overthinking Parenting? | Startup Table with AJ

Rukam Capital

Shared 1 week ago

94 views

1:00:08

Ep 22 | Would Your Supplement Survive An Audit? | Nutraceutical Founders Get Honest | STWAJ S02

Rukam Capital

Shared 3 weeks ago

439 views

1:20

Official Teaser | "Why Should I Trust You?" | 5 Health Founders Challenged | Startup Table with AJ

Rukam Capital

Shared 3 weeks ago

65 views

53:13

Ep 21 | From Soil to Table | Five Founders on What It Really Takes to Build in AgriTech | STWAJ S02

Rukam Capital

Shared 1 month ago

475 views

1:11

Official Teaser | The Question Every AgriTech Founder Is Asking | Startup Table with AJ

Rukam Capital

Shared 1 month ago

131 views

1:58

In today’s India, what truly builds a large consumer brand?

Rukam Capital

Shared 1 month ago

60 views

2:25

Has marketing overcomplicated brand building?

Rukam Capital

Shared 1 month ago

35 views

10:39

Corporate VS Startup : What Will GenZ Really Choose?

Rukam Capital

Shared 1 month ago

458 views

1:21

What will it take for healthy choices to become daily habits in India?

Rukam Capital

Shared 1 month ago

29 views

4:43

What is changing faster, Indian consumers or the brands chasing them?

Rukam Capital

Shared 1 month ago

49 views

14:22

GenZ VS Ambition: What is Success to GenZ 2

Rukam Capital

Shared 1 month ago

108 views

53:30

What Does It Really Take to Build a Consumer Brand in India?

Rukam Capital

Shared 1 month ago

759 views

8:20

ASKING DELHI’S GENZ HOW MUCH THEY SPEND IN A MONTH

Rukam Capital

Shared 1 month ago

392 views

1:05:43

Life After Ideabaaz | STWAJ Special Edition ft. Ideabaaz Founders

Rukam Capital and Ideabaaz

Shared 1 month ago

1.5K views

53:54

What’s Powering India’s New-Gen BPC Startups?

Rukam Capital

Shared 3 months ago

11K views

5:49

What’s shaping the next phase of Indian brand-building? | STWAJ S02 EP 20

Rukam Capital

Shared 3 months ago

58 views

1:47

Why Women Are Choosing Lab-Grown Diamonds?

Rukam Capital

Shared 3 months ago

90 views

2:13

Is your brand ready for India’s new premium-first consumer?

Rukam Capital

Shared 3 months ago

41 views

8:53

How to create demand for a new category of products

Rukam Capital

Shared 3 months ago

68 views

0:57

Can India Build a Sporting Culture From Day One?

Rukam Capital

Shared 3 months ago

39 views

11:11

The Truth About Fundraising in India

Rukam Capital

Shared 3 months ago

95 views

10:10

Is Your Brand Losing Trust by Avoiding Marketplaces?

Rukam Capital

Shared 3 months ago

160 views

1:03

India’s Next Defence Tech Could Change Everything | STWAJ S02 EP12

Rukam Capital

Shared 3 months ago

86 views

1:59

What Will Define India’s Next Era of Tech Innovation?

Rukam Capital

Shared 3 months ago

47 views

2:37

Why Taste-Led Wellness Is Taking Over India? | Startup Table with AJ S02 EP19

Rukam Capital

Shared 3 months ago

103 views

8:06

Can ancient Ayurveda meet modern consumer expectations? | Startup Table with AJ S02 Highlight

Rukam Capital

Shared 4 months ago

64 views

9:06

Solving Defence Tech’s Toughest Problems

Rukam Capital

Shared 4 months ago

30 views

10:18

Why Instant Gratification Is the New Currency?

Rukam Capital

Shared 4 months ago

52 views

8:35

How do consumer startups actually find Product–Market Fit?

Rukam Capital

Shared 4 months ago

84 views

7:27

The Hidden Startup Boom Outside India’s Big Cities

Rukam Capital

Shared 4 months ago

110 views

1:05:44

This Diwali, did your brand get chosen or just noticed? | Startup Table with AJ S02 EP20

Rukam Capital

Shared 5 months ago

15K views

59:23

Is India Ready to Choose Healthy Over Junk? | Startup Table with AJ S02 EP19

Rukam Capital

Shared 6 months ago

691 views

1:00:36

Can Lab-Grown Diamonds Win Buyers’ Trust? | Startup Table with AJ S02 EP18

Rukam Capital

Shared 6 months ago

2K views

47:11

Is Gen AI taking over human intelligence?

Rukam Capital

Shared 6 months ago

1.4K views

54:19

Can Ayurveda go from kitchen remedies to global shelves? | Startup Table with AJ S02 EP16

Rukam Capital

Shared 7 months ago

19K views

46:20

Will Electric Vehicles BE THE FUTURE of India's Mobility? | Startup Table with AJ S02 EP15

Rukam Capital

Shared 7 months ago

10K views

57:43

When Family Businesses Meet Startup Thinking | Startup Table with AJ

Rukam Capital

Shared 8 months ago

462 views

1:02:46

Reimagining India’s Travel Future | Startup Table with AJ S02 EP13

Rukam Capital

Shared 8 months ago

2.5K views

1:05:30

Meet the Founders Fueling India’s Defence & Aerospace Future | Startup Table with AJ S02 EP12

Rukam Capital

Shared 9 months ago

2K views

50:36

Game On: India’s Sports Ecosystem Just Got a Startup Upgrade | Startup Table with AJ S02 EP11

Rukam Capital

Shared 9 months ago

720 views

34:07

Is India's Food Industry Choosing Health Over Habit? | Startup Table with AJ

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Shared 10 months ago

1K views

54:33

Sustainable Startup Ideas Powering India’s Innovation | Startup Table with AJ S02 EP09

Rukam Capital

Shared 10 months ago

5.4K views

58:55

How Do You Sell a Product Nobody Knows They Need? | Startup Table with AJ

Rukam Capital

Shared 11 months ago

803 views

4:14

Archana Jahagirdar | Bhuvan Bam | Startup Mahakumbh

Rukam Capital

Shared 11 months ago

128 views

1:19

Founder Fridays | Startup Mahakumbh Special Edition

Rukam Capital

Shared 11 months ago

33 views

6:02

Final Verdict: Should You Adopt or Breed a Dog? 🐾 The Debate Ends Here!

Rukam Capital

Shared 1 year ago

72 views

50:21

Early Stage Petcare Founders Exploring India’s Pet Care Revolution | Startup Table with AJ S02 EP07

Rukam Capital

Shared 1 year ago

1.3K views

1:58

Early Stage Fashion & Lifestyle Founders Share Their Experience From Startup Table With Aj

Rukam Capital

Shared 1 year ago

94 views

5:10

Fashion in a Flash? Founders Debate the Future of 10-Minute Delivery Models

Rukam Capital

Shared 1 year ago

155 views

2:24

Startup Table with Aj Highlight Video | Insights from early stage founders from Fashion & Lifestyle

Rukam Capital

Shared 1 year ago

95 views

1:02:58

The Real Challenges of Building a Fashion Brand in India | Startup Table with AJ

Rukam Capital

Shared 1 year ago

1.7K views

1:50

Founders from #qsr Industry Share Their Experience from Startup Table with AJ S02 EP 05

Rukam Capital

Shared 1 year ago

112 views

3:23

Navigating Funding in India's QSR Industry: Insights from Early-Stage Founders

Rukam Capital

Shared 1 year ago

109 views

2:10

Building the right team for a QSR startup | Highlights from Startup Table with AJ S 02 EP 05

Rukam Capital

Shared 1 year ago

95 views

1:00:13

Why India's Food Startups Can't Raise Money | Startup Table with AJ

Rukam Capital

Shared 1 year ago

577 views

1:39

Startup Table with AJ: Early-Stage Founders from Kashmir Share their Experience 🚀

Rukam Capital

Shared 1 year ago

94 views

4:14

Highlight Video 2 | Startup Table with AJ S02 EP 04 | Exploring Rampant Opportunities in Kashmir

Rukam Capital

Shared 1 year ago

53 views

4:32

AI Innovation in Kashmir: Founders of @JinkoMage and @HelpRush discuss the problem they are solving

Rukam Capital

Shared 1 year ago

61 views

1:01:51

A VC Says Execution Is Harder Than Funding, Kashmir Founders React | Startup Table with AJ

Rukam Capital

Shared 1 year ago

597 views