Rukam Capital - Invidious

Rukam Capital

Building from scratch is rarely glamorous.

We've been there. We've seen what works, what doesn't, and what no one tells you until it's too late.

At Rukam Capital, we back early-stage founders reshaping how India consumes not with noise, but with clarity, purpose, and empathy.

This channel shares what we're learning: candid founder stories, practical lessons, and the realities that rarely make it into pitch decks.

🎥 What you'll find here:

• Startup Table with AJ - Archana Jahagirdar hosts honest, in-depth conversations with early-stage founders across sectors and cities in India. From consumer brands to climate tech, defense to D2C - we bring founders from the trenches to the table.

• Special Editions - Deep-dive conversations with industry leaders on building category-defining brands in India.

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35:43

Ep 2 | Screen Time, Slangs and Letting Go | Four Parents on Raising Gen Alpha | STWAJ S03

Rukam Capital

Shared 1 week ago

117 views

35:48

Ep 1 | Gen Alpha on Building, Careers and the Internet | STWAJ S03

Rukam Capital

Shared 3 weeks ago

407 views

1:03:41

Ep 23 | The Hardest Consumer to Build For in India | 7 Founders Speak | STWAJ S02

Rukam Capital

Shared 1 month ago

583 views

1:43

Official Teaser | 250 Million Children and Zero Age-Appropriate Products | Startup Table with AJ

Rukam Capital

Shared 1 month ago

125 views

1:00:08

Ep 22 | Would Your Supplement Survive An Audit? | Nutraceutical Founders Get Honest | STWAJ S02

Rukam Capital

Shared 1 month ago

494 views

1:20

Official Teaser | "Why Should I Trust You?" | 5 Health Founders Challenged | Startup Table with AJ

Rukam Capital

Shared 1 month ago

73 views

53:13

Ep 21 | From Soil to Table | Five Founders on What It Really Takes to Build in AgriTech | STWAJ S02

Rukam Capital

Shared 2 months ago

498 views

1:11

Official Teaser | The Question Every AgriTech Founder Is Asking | Startup Table with AJ

Rukam Capital

Shared 2 months ago

138 views

1:58

In today’s India, what truly builds a large consumer brand?

Rukam Capital

Shared 2 months ago

66 views

2:25

Has marketing overcomplicated brand building?

Rukam Capital

Shared 2 months ago

40 views

10:39

Corporate VS Startup : What Will GenZ Really Choose?

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Shared 2 months ago

523 views

1:21

What will it take for healthy choices to become daily habits in India?

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Shared 2 months ago

30 views

4:43

What is changing faster, Indian consumers or the brands chasing them?

Rukam Capital

Shared 2 months ago

54 views

14:22

GenZ VS Ambition: What is Success to GenZ 2

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Shared 2 months ago

118 views

53:30

What Does It Really Take to Build a Consumer Brand in India?

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Shared 2 months ago

781 views

1:05:43

Life After Ideabaaz | STWAJ Special Edition ft. Ideabaaz Founders

Rukam Capital and Ideabaaz

Shared 2 months ago

1.5K views

53:54

What’s Powering India’s New-Gen BPC Startups?

Rukam Capital

Shared 4 months ago

11K views

5:49

What’s shaping the next phase of Indian brand-building? | STWAJ S02 EP 20

Rukam Capital

Shared 4 months ago

61 views

1:47

Why Women Are Choosing Lab-Grown Diamonds?

Rukam Capital

Shared 4 months ago

91 views

2:13

Is your brand ready for India’s new premium-first consumer?

Rukam Capital

Shared 4 months ago

41 views

8:53

How to create demand for a new category of products

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Shared 4 months ago

70 views

0:57

Can India Build a Sporting Culture From Day One?

Rukam Capital

Shared 4 months ago

39 views

11:11

The Truth About Fundraising in India

Rukam Capital

Shared 4 months ago

97 views

10:10

Is Your Brand Losing Trust by Avoiding Marketplaces?

Rukam Capital

Shared 4 months ago

161 views

1:03

India’s Next Defence Tech Could Change Everything | STWAJ S02 EP12

Rukam Capital

Shared 4 months ago

87 views

1:59

What Will Define India’s Next Era of Tech Innovation?

Rukam Capital

Shared 4 months ago

48 views

2:37

Why Taste-Led Wellness Is Taking Over India? | Startup Table with AJ S02 EP19

Rukam Capital

Shared 5 months ago

108 views

8:06

Can ancient Ayurveda meet modern consumer expectations? | Startup Table with AJ S02 Highlight

Rukam Capital

Shared 5 months ago

74 views

9:06

Solving Defence Tech’s Toughest Problems

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Shared 5 months ago

30 views

10:18

Why Instant Gratification Is the New Currency?

Rukam Capital

Shared 5 months ago

52 views

8:35

How do consumer startups actually find Product–Market Fit?

Rukam Capital

Shared 5 months ago

86 views

7:27

The Hidden Startup Boom Outside India’s Big Cities

Rukam Capital

Shared 5 months ago

111 views

1:05:44

This Diwali, did your brand get chosen or just noticed? | Startup Table with AJ S02 EP20

Rukam Capital

Shared 6 months ago

15K views

59:23

Is India Ready to Choose Healthy Over Junk? | Startup Table with AJ S02 EP19

Rukam Capital

Shared 7 months ago

710 views

1:00:36

Can Lab-Grown Diamonds Win Buyers’ Trust? | Startup Table with AJ S02 EP18

Rukam Capital

Shared 7 months ago

2K views

47:11

Is Gen AI taking over human intelligence?

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Shared 8 months ago

1.4K views

54:19

Can Ayurveda go from kitchen remedies to global shelves? | Startup Table with AJ S02 EP16

Rukam Capital

Shared 8 months ago

19K views

46:20

Will Electric Vehicles BE THE FUTURE of India's Mobility? | Startup Table with AJ S02 EP15

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Shared 8 months ago

10K views

57:43

When Family Businesses Meet Startup Thinking | Startup Table with AJ

Rukam Capital

Shared 9 months ago

468 views

1:02:46

Reimagining India’s Travel Future | Startup Table with AJ S02 EP13

Rukam Capital

Shared 10 months ago

2.5K views

1:05:30

Meet the Founders Fueling India’s Defence & Aerospace Future | Startup Table with AJ S02 EP12

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Shared 10 months ago

2K views

50:36

Game On: India’s Sports Ecosystem Just Got a Startup Upgrade | Startup Table with AJ S02 EP11

Rukam Capital

Shared 10 months ago

733 views

34:07

Is India's Food Industry Choosing Health Over Habit? | Startup Table with AJ

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Shared 11 months ago

1K views

54:33

Sustainable Startup Ideas Powering India’s Innovation | Startup Table with AJ S02 EP09

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Shared 11 months ago

5.5K views

58:55

How Do You Sell a Product Nobody Knows They Need? | Startup Table with AJ

Rukam Capital

Shared 1 year ago

810 views

4:14

Archana Jahagirdar | Bhuvan Bam | Startup Mahakumbh

Rukam Capital

Shared 1 year ago

129 views

1:19

Founder Fridays | Startup Mahakumbh Special Edition

Rukam Capital

Shared 1 year ago

33 views

6:02

Final Verdict: Should You Adopt or Breed a Dog? 🐾 The Debate Ends Here!

Rukam Capital

Shared 1 year ago

75 views

50:21

Early Stage Petcare Founders Exploring India’s Pet Care Revolution | Startup Table with AJ S02 EP07

Rukam Capital

Shared 1 year ago

1.4K views

1:58

Early Stage Fashion & Lifestyle Founders Share Their Experience From Startup Table With Aj

Rukam Capital

Shared 1 year ago

96 views

5:10

Fashion in a Flash? Founders Debate the Future of 10-Minute Delivery Models

Rukam Capital

Shared 1 year ago

155 views

2:24

Startup Table with Aj Highlight Video | Insights from early stage founders from Fashion & Lifestyle

Rukam Capital

Shared 1 year ago

95 views

1:02:58

The Real Challenges of Building a Fashion Brand in India | Startup Table with AJ

Rukam Capital

Shared 1 year ago

1.9K views

1:50

Founders from #qsr Industry Share Their Experience from Startup Table with AJ S02 EP 05

Rukam Capital

Shared 1 year ago

113 views

3:23

Navigating Funding in India's QSR Industry: Insights from Early-Stage Founders

Rukam Capital

Shared 1 year ago

110 views

2:10

Building the right team for a QSR startup | Highlights from Startup Table with AJ S 02 EP 05

Rukam Capital

Shared 1 year ago

95 views

1:00:13

Why India's Food Startups Can't Raise Money | Startup Table with AJ

Rukam Capital

Shared 1 year ago

580 views

1:39

Startup Table with AJ: Early-Stage Founders from Kashmir Share their Experience 🚀

Rukam Capital

Shared 1 year ago

95 views

4:14

Highlight Video 2 | Startup Table with AJ S02 EP 04 | Exploring Rampant Opportunities in Kashmir

Rukam Capital

Shared 1 year ago

54 views

4:32

AI Innovation in Kashmir: Founders of @JinkoMage and @HelpRush discuss the problem they are solving

Rukam Capital

Shared 1 year ago

64 views