Rukam Capital - Invidious

Rukam Capital

Building from scratch is rarely glamorous.

We've been there. We've seen what works, what doesn't, and what no one tells you until it's too late.

At Rukam Capital, we back early-stage founders reshaping how India consumes not with noise, but with clarity, purpose, and empathy.

This channel shares what we're learning: candid founder stories, practical lessons, and the realities that rarely make it into pitch decks.

🎥 What you'll find here:

• Startup Table with AJ - Archana Jahagirdar hosts honest, in-depth conversations with early-stage founders across sectors and cities in India. From consumer brands to climate tech, defense to D2C - we bring founders from the trenches to the table.

• Special Editions - Deep-dive conversations with industry leaders on building category-defining brands in India.

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1:01:39

Ep 07 | Does Raising Funds Come with New Pressures? | STWAJ S3E7

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Shared 1 week ago

627 views

1:21

Official Teaser | Does Raising Money change the Game? | STWAJ S3E7

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Shared 1 week ago

72 views

59:21

Ep 06 | Was Leaving Corporate Life Worth It? | STWAJ S03

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Shared 3 weeks ago

299 views

1:28

Official Teaser | Was Leaving Corporate Life Worth It? | STWAJ S03

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Shared 3 weeks ago

85 views

13:58

How a Screenless Gadget Is Quietly Killing the Alcohol Industry | India 2030

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Shared 4 weeks ago

125 views

45:58

The Hard Truth About Building a Startup in India

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Shared 1 month ago

198 views

53:17

Ask Me Anything With A VC: Startup Founders, Funding & Investor Truths

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Shared 2 months ago

248 views

52:16

Ep 05 | Why Men Are Willing to Spend ₹2,000 on Grooming | STWAJ S03

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Shared 2 months ago

224 views

1:01:27

Ep 04 | 19% of India Will Be Elderly by 2050 And Nobody Is Prepared for What's Coming | STWAJ S03

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Shared 3 months ago

765 views

57:26

EP 03 | The Pitch Mistakes That Make Investors Walk Away | STWAJ S03

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Shared 3 months ago

372 views

35:43

Ep 2 | Parenting Gen Alpha Has No Rulebook | STWAJ S03

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Shared 4 months ago

152 views

35:48

Ep 1 | Gen Alpha on Building, Careers and the Internet | STWAJ S03

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Shared 4 months ago

451 views

1:03:41

Ep 23 | The Hardest Consumer to Build For in India | 7 Founders Speak | STWAJ S02

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Shared 5 months ago

695 views

1:43

Official Teaser | 250 Million Children and Zero Age-Appropriate Products | Startup Table with AJ

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Shared 5 months ago

142 views

1:00:08

Ep 22 | Would Your Supplement Survive An Audit? | Nutraceutical Founders Get Honest | STWAJ S02

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Shared 5 months ago

556 views

1:20

Official Teaser | "Why Should I Trust You?" | 5 Health Founders Challenged | Startup Table with AJ

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Shared 5 months ago

105 views

53:13

Ep 21 | From Soil to Table | Five Founders on What It Really Takes to Build in AgriTech | STWAJ S02

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Shared 6 months ago

536 views

1:11

Official Teaser | The Question Every AgriTech Founder Is Asking | Startup Table with AJ

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Shared 6 months ago

146 views

1:58

In today’s India, what truly builds a large consumer brand?

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Shared 6 months ago

73 views

2:25

Has marketing overcomplicated brand building?

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Shared 6 months ago

41 views

10:39

Corporate VS Startup : What Will GenZ Really Choose?

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Shared 6 months ago

530 views

1:21

What will it take for healthy choices to become daily habits in India?

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Shared 6 months ago

30 views

4:43

What is changing faster, Indian consumers or the brands chasing them?

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Shared 6 months ago

58 views

14:22

GenZ VS Ambition: What is Success to GenZ 2

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Shared 6 months ago

124 views

53:30

What Does It Really Take to Build a Consumer Brand in India?

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Shared 7 months ago

879 views

1:05:43

Life After Ideabaaz | STWAJ Special Edition ft. Ideabaaz Founders

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53:54

What’s Powering India’s New-Gen BPC Startups?

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Shared 7 months ago

12K views

5:49

What’s shaping the next phase of Indian brand-building? | STWAJ S02 EP 20

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Shared 8 months ago

62 views

1:47

Why Women Are Choosing Lab-Grown Diamonds?

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Shared 8 months ago

96 views

2:13

Is your brand ready for India’s new premium-first consumer?

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Shared 8 months ago

47 views

8:53

How to create demand for a new category of products

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Shared 8 months ago

74 views

0:57

Can India Build a Sporting Culture From Day One?

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Shared 8 months ago

39 views

11:11

The Truth About Fundraising in India

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Shared 8 months ago

100 views

10:10

Is Your Brand Losing Trust by Avoiding Marketplaces?

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Shared 8 months ago

163 views

1:03

India’s Next Defence Tech Could Change Everything | STWAJ S02 EP12

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Shared 8 months ago

89 views

1:59

What Will Define India’s Next Era of Tech Innovation?

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Shared 8 months ago

51 views

2:37

Why Taste-Led Wellness Is Taking Over India? | Startup Table with AJ S02 EP19

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Shared 8 months ago

113 views

8:06

Can ancient Ayurveda meet modern consumer expectations? | Startup Table with AJ S02 Highlight

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Shared 8 months ago

79 views

9:06

Solving Defence Tech’s Toughest Problems

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Shared 9 months ago

30 views

10:18

Why Instant Gratification Is the New Currency?

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Shared 9 months ago

52 views

8:35

How do consumer startups actually find Product–Market Fit?

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Shared 9 months ago

86 views

7:27

The Hidden Startup Boom Outside India’s Big Cities

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Shared 9 months ago

112 views

1:05:44

This Diwali, did your brand get chosen or just noticed? | Startup Table with AJ S02 EP20

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Shared 10 months ago

15K views

59:23

Is India Ready to Choose Healthy Over Junk? | Startup Table with AJ S02 EP19

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Shared 10 months ago

732 views

1:00:36

Can Lab-Grown Diamonds Win Buyers’ Trust? | Startup Table with AJ S02 EP18

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Shared 11 months ago

2K views

47:11

Is Gen AI taking over human intelligence?

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Shared 11 months ago

1.4K views

54:19

Can Ayurveda go from kitchen remedies to global shelves? | Startup Table with AJ S02 EP16

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Shared 1 year ago

19K views

46:20

Will Electric Vehicles BE THE FUTURE of India's Mobility? | Startup Table with AJ S02 EP15

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Shared 1 year ago

10K views

57:43

When Family Businesses Meet Startup Thinking | Startup Table with AJ

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Shared 1 year ago

491 views

1:02:46

Reimagining India’s Travel Future | Startup Table with AJ S02 EP13

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Shared 1 year ago

2.7K views

1:05:30

Meet the Founders Fueling India’s Defence & Aerospace Future | Startup Table with AJ S02 EP12

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Shared 1 year ago

2K views

50:36

Game On: India’s Sports Ecosystem Just Got a Startup Upgrade | Startup Table with AJ S02 EP11

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Shared 1 year ago

781 views

34:07

Is India's Food Industry Choosing Health Over Habit? | Startup Table with AJ

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Shared 1 year ago

1K views

54:33

Sustainable Startup Ideas Powering India’s Innovation | Startup Table with AJ S02 EP09

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Shared 1 year ago

5.5K views

58:55

How Do You Sell a Product Nobody Knows They Need? | Startup Table with AJ

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Shared 1 year ago

826 views

4:14

Archana Jahagirdar | Bhuvan Bam | Startup Mahakumbh

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Shared 1 year ago

129 views

1:19

Founder Fridays | Startup Mahakumbh Special Edition

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Shared 1 year ago

35 views

6:02

Final Verdict: Should You Adopt or Breed a Dog? 🐾 The Debate Ends Here!

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Shared 1 year ago

75 views

50:21

Early Stage Petcare Founders Exploring India’s Pet Care Revolution | Startup Table with AJ S02 EP07

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Shared 1 year ago

1.9K views

1:58

Early Stage Fashion & Lifestyle Founders Share Their Experience From Startup Table With Aj

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Shared 1 year ago

103 views