Rukam Capital - Invidious

Rukam Capital

Building from scratch is rarely glamorous.

We've been there. We've seen what works, what doesn't, and what no one tells you until it's too late.

At Rukam Capital, we back early-stage founders reshaping how India consumes not with noise, but with clarity, purpose, and empathy.

This channel shares what we're learning: candid founder stories, practical lessons, and the realities that rarely make it into pitch decks.

🎥 What you'll find here:

• Startup Table with AJ - Archana Jahagirdar hosts honest, in-depth conversations with early-stage founders across sectors and cities in India. From consumer brands to climate tech, defense to D2C - we bring founders from the trenches to the table.

• Special Editions - Deep-dive conversations with industry leaders on building category-defining brands in India.

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53:13

Ep 21 | Why Nobody Has Cracked India's Biggest Market Yet | AgriTech Founders Get Honest | STWAJ S02

Rukam Capital

Shared 2 days ago

258 views

1:11

Official Teaser | Building for India's 600M Farmers | Startup Table with AJ

Rukam Capital

Shared 4 days ago

103 views

1:58

In today’s India, what truly builds a large consumer brand?

Rukam Capital

Shared 1 week ago

51 views

5:42

Could AI redefine how we experience ageing?

Rukam Capital

Shared 1 week ago

18 views

2:25

Has marketing overcomplicated brand building?

Rukam Capital

Shared 2 weeks ago

26 views

10:39

Corporate VS Startup : What Will GenZ Really Choose?

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Shared 2 weeks ago

272 views

1:21

What will it take for healthy choices to become daily habits in India?

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Shared 2 weeks ago

26 views

4:43

What is changing faster, Indian consumers or the brands chasing them?

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Shared 3 weeks ago

42 views

14:22

GenZ VS Ambition: What is Success to GenZ 2

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Shared 3 weeks ago

92 views

53:30

What Does It Really Take to Build a Consumer Brand in India?

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Shared 4 weeks ago

705 views

8:20

ASKING DELHI’S GENZ HOW MUCH THEY SPEND IN A MONTH

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Shared 4 weeks ago

359 views

1:05:43

Life After Ideabaaz | STWAJ Special Edition ft. Ideabaaz Founders

Rukam Capital and Ideabaaz

Shared 4 weeks ago

1.5K views

4:09

Is Tier-2 & Tier-3 India quietly becoming the new startup capital?

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Shared 4 weeks ago

1.3K views

53:54

What’s Powering India’s New-Gen BPC Startups?

Rukam Capital

Shared 4 weeks ago

11K views

10:10

How can India design clean air into everyday infrastructure?

Rukam Capital

Shared 1 month ago

73 views

5:49

What’s shaping the next phase of Indian brand-building? | STWAJ S02 EP 20

Rukam Capital

Shared 1 month ago

58 views

1:47

Why Women Are Choosing Lab-Grown Diamonds?

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Shared 1 month ago

89 views

1:20

The Best Moments from STWAJ Season 2

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Shared 1 month ago

40 views

2:13

Is your brand ready for India’s new premium-first consumer?

Rukam Capital

Shared 1 month ago

38 views

8:53

How to create demand for a new category of products

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Shared 1 month ago

68 views

0:57

Can India Build a Sporting Culture From Day One?

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Shared 1 month ago

38 views

11:11

The Truth About Fundraising in India

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Shared 1 month ago

92 views

10:10

Is Your Brand Losing Trust by Avoiding Marketplaces?

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Shared 1 month ago

158 views

1:03

India’s Next Defence Tech Could Change Everything | STWAJ S02 EP12

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Shared 1 month ago

83 views

1:59

What Will Define India’s Next Era of Tech Innovation?

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Shared 1 month ago

46 views

2:37

Why Taste-Led Wellness Is Taking Over India? | Startup Table with AJ S02 EP19

Rukam Capital

Shared 1 month ago

96 views

8:06

Can ancient Ayurveda meet modern consumer expectations? | Startup Table with AJ S02 Highlight

Rukam Capital

Shared 3 months ago

63 views

9:06

Solving Defence Tech’s Toughest Problems

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Shared 3 months ago

29 views

10:18

Why Instant Gratification Is the New Currency?

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Shared 3 months ago

51 views

8:35

How do consumer startups actually find Product–Market Fit?

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Shared 3 months ago

84 views

7:27

The Hidden Startup Boom Outside India’s Big Cities

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Shared 3 months ago

110 views

1:05:44

This Diwali, did your brand get chosen or just noticed? | Startup Table with AJ S02 EP20

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Shared 4 months ago

15K views

59:23

Is India Ready to Choose Healthy Over Junk? | Startup Table with AJ S02 EP19

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Shared 4 months ago

633 views

1:00:36

Can Lab-Grown Diamonds Win Buyers’ Trust? | Startup Table with AJ S02 EP18

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Shared 5 months ago

2K views

47:11

Is Gen AI taking over human intelligence?

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Shared 5 months ago

1.4K views

54:19

Can Ayurveda go from kitchen remedies to global shelves? | Startup Table with AJ S02 EP16

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Shared 6 months ago

19K views

46:20

Will Electric Vehicles BE THE FUTURE of India's Mobility? | Startup Table with AJ S02 EP15

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Shared 6 months ago

10K views

57:43

Reimagining Legacy | Startup Table with AJ S02 EP14

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Shared 7 months ago

455 views

1:02:46

Reimagining India’s Travel Future | Startup Table with AJ S02 EP13

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Shared 7 months ago

2.4K views

1:05:30

Meet the Founders Fueling India’s Defence & Aerospace Future | Startup Table with AJ S02 EP12

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Shared 8 months ago

2K views

50:36

Game On: India’s Sports Ecosystem Just Got a Startup Upgrade | Startup Table with AJ S02 EP11

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Shared 8 months ago

703 views

34:07

India’s F&B Industry Finally Getting a Healthy Makeover | Startup Table with AJ S02 EP10

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Shared 9 months ago

1K views

54:33

Sustainable Startup Ideas Powering India’s Innovation | Startup Table with AJ S02 EP09

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Shared 9 months ago

5.4K views

58:55

How to Create Demand for New Products | Startup Table with AJ S02 EP08

Rukam Capital

Shared 10 months ago

792 views

4:14

Archana Jahagirdar | Bhuvan Bam | Startup Mahakumbh

Rukam Capital

Shared 10 months ago

120 views

1:19

Founder Fridays | Startup Mahakumbh Special Edition

Rukam Capital

Shared 10 months ago

32 views

6:02

Final Verdict: Should You Adopt or Breed a Dog? 🐾 The Debate Ends Here!

Rukam Capital

Shared 11 months ago

72 views

50:21

Early Stage Petcare Founders Exploring India’s Pet Care Revolution | Startup Table with AJ S02 EP07

Rukam Capital

Shared 11 months ago

1.2K views

1:58

Early Stage Fashion & Lifestyle Founders Share Their Experience From Startup Table With Aj

Rukam Capital

Shared 11 months ago

87 views

5:10

Fashion in a Flash? Founders Debate the Future of 10-Minute Delivery Models

Rukam Capital

Shared 11 months ago

155 views

2:24

Startup Table with Aj Highlight Video | Insights from early stage founders from Fashion & Lifestyle

Rukam Capital

Shared 11 months ago

95 views

1:02:58

Archana Jahagirdar X Early Stage Fashion & Lifestyle Founders | Startup Table with AJ S02 EP 06

Rukam Capital

Shared 11 months ago

1.5K views

1:50

Founders from #qsr Industry Share Their Experience from Startup Table with AJ S02 EP 05

Rukam Capital

Shared 1 year ago

112 views

3:23

Navigating Funding in India's QSR Industry: Insights from Early-Stage Founders

Rukam Capital

Shared 1 year ago

108 views

2:10

Building the right team for a QSR startup | Highlights from Startup Table with AJ S 02 EP 05

Rukam Capital

Shared 1 year ago

95 views

1:00:13

Archana Jahagirdar in conversation with Early-Stage QSR Founders | Startup Table with AJ S02 Ep 05

Rukam Capital

Shared 1 year ago

569 views

1:39

Startup Table with AJ: Early-Stage Founders from Kashmir Share their Experience 🚀

Rukam Capital

Shared 1 year ago

94 views

4:14

Highlight Video 2 | Startup Table with AJ S02 EP 04 | Exploring Rampant Opportunities in Kashmir

Rukam Capital

Shared 1 year ago

52 views

4:32

AI Innovation in Kashmir: Founders of @JinkoMage and @HelpRush discuss the problem they are solving

Rukam Capital

Shared 1 year ago

59 views

1:01:51

In Conversation with Early-Stage Startup Founders from #kashmir | Startup Table With AJ S02 EP 04

Rukam Capital

Shared 1 year ago

594 views