Rukam Capital - Invidious

Rukam Capital

Building from scratch is rarely glamorous.

We've been there. We've seen what works, what doesn't, and what no one tells you until it's too late.

At Rukam Capital, we back early-stage founders reshaping how India consumes not with noise, but with clarity, purpose, and empathy.

This channel shares what we're learning: candid founder stories, practical lessons, and the realities that rarely make it into pitch decks.

🎥 What you'll find here:

• Startup Table with AJ - Archana Jahagirdar hosts honest, in-depth conversations with early-stage founders across sectors and cities in India. From consumer brands to climate tech, defense to D2C - we bring founders from the trenches to the table.

• Special Editions - Deep-dive conversations with industry leaders on building category-defining brands in India.

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59:46

Is India's Women's Market Being Missed? | STWAJ S3E9

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Shared 20 hours ago

80 views

0:41

Is India Building for Women Consumers? | STWAJ S3E9 | Official Teaser

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Shared 2 days ago

166 views

11:56

How a Workout Became a 7,000 Crores Business | Rukam Capital

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Shared 6 days ago

58 views

10:32

India’s Billion Dollar Defense Boom | Rukam Capital

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Shared 1 week ago

257 views

59:15

Starting Up with your Spouse: Risk or Reward? | STWAJ S3E8

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Shared 3 weeks ago

445 views

1:56

Official Teaser | Can Couples Build Successful Startups? | S3E8

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Shared 3 weeks ago

70 views

1:01:39

Ep 07 | Does Raising Funds Come with New Pressures? | STWAJ S3E7

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Shared 1 month ago

706 views

1:21

Official Teaser | Does Raising Money change the Game? | STWAJ S3E7

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Shared 1 month ago

95 views

59:21

Ep 06 | Was Leaving Corporate Life Worth It? | STWAJ S03

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Shared 1 month ago

363 views

1:28

Official Teaser | Was Leaving Corporate Life Worth It? | STWAJ S03

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Shared 1 month ago

94 views

13:58

How a Screenless Gadget Is Quietly Killing the Alcohol Industry | India 2030

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Shared 2 months ago

156 views

45:58

The Hard Truth About Building a Startup in India

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Shared 2 months ago

215 views

53:17

Ask Me Anything With A VC: Startup Founders, Funding & Investor Truths

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Shared 3 months ago

261 views

52:16

Ep 05 | Why Men Are Willing to Spend ₹2,000 on Grooming | STWAJ S03

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Shared 3 months ago

252 views

1:01:27

Ep 04 | 19% of India Will Be Elderly by 2050 And Nobody Is Prepared for What's Coming | STWAJ S03

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Shared 4 months ago

790 views

57:26

EP 03 | The Pitch Mistakes That Make Investors Walk Away | STWAJ S03

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Shared 4 months ago

374 views

35:43

Ep 2 | Parenting Gen Alpha Has No Rulebook | STWAJ S03

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Shared 5 months ago

154 views

35:48

Ep 1 | Gen Alpha on Building, Careers and the Internet | STWAJ S03

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Shared 5 months ago

471 views

1:03:41

Ep 23 | The Hardest Consumer to Build For in India | 7 Founders Speak | STWAJ S02

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Shared 6 months ago

733 views

1:43

Official Teaser | 250 Million Children and Zero Age-Appropriate Products | Startup Table with AJ

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Shared 6 months ago

143 views

1:00:08

Ep 22 | Would Your Supplement Survive An Audit? | Nutraceutical Founders Get Honest | STWAJ S02

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Shared 6 months ago

569 views

1:20

Official Teaser | "Why Should I Trust You?" | 5 Health Founders Challenged | Startup Table with AJ

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Shared 6 months ago

107 views

53:13

Ep 21 | From Soil to Table | Five Founders on What It Really Takes to Build in AgriTech | STWAJ S02

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Shared 7 months ago

543 views

1:11

Official Teaser | The Question Every AgriTech Founder Is Asking | Startup Table with AJ

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Shared 7 months ago

148 views

1:58

In today’s India, what truly builds a large consumer brand?

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Shared 7 months ago

75 views

2:25

Has marketing overcomplicated brand building?

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Shared 7 months ago

44 views

10:39

Corporate VS Startup : What Will GenZ Really Choose?

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Shared 7 months ago

533 views

1:21

What will it take for healthy choices to become daily habits in India?

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Shared 7 months ago

30 views

4:43

What is changing faster, Indian consumers or the brands chasing them?

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Shared 7 months ago

60 views

14:22

GenZ VS Ambition: What is Success to GenZ 2

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Shared 7 months ago

127 views

53:30

What Does It Really Take to Build a Consumer Brand in India?

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Shared 8 months ago

934 views

1:05:43

Life After Ideabaaz | STWAJ Special Edition ft. Ideabaaz Founders

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53:54

What’s Powering India’s New-Gen BPC Startups?

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Shared 9 months ago

12K views

5:49

What’s shaping the next phase of Indian brand-building? | STWAJ S02 EP 20

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Shared 9 months ago

62 views

1:47

Why Women Are Choosing Lab-Grown Diamonds?

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Shared 9 months ago

98 views

2:13

Is your brand ready for India’s new premium-first consumer?

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Shared 9 months ago

48 views

8:53

How to create demand for a new category of products

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Shared 9 months ago

74 views

0:57

Can India Build a Sporting Culture From Day One?

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Shared 9 months ago

39 views

11:11

The Truth About Fundraising in India

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Shared 9 months ago

107 views

10:10

Is Your Brand Losing Trust by Avoiding Marketplaces?

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Shared 9 months ago

163 views

1:03

India’s Next Defence Tech Could Change Everything | STWAJ S02 EP12

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Shared 9 months ago

89 views

1:59

What Will Define India’s Next Era of Tech Innovation?

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Shared 9 months ago

51 views

2:37

Why Taste-Led Wellness Is Taking Over India? | Startup Table with AJ S02 EP19

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Shared 9 months ago

114 views

8:06

Can ancient Ayurveda meet modern consumer expectations? | Startup Table with AJ S02 Highlight

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Shared 10 months ago

79 views

9:06

Solving Defence Tech’s Toughest Problems

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Shared 10 months ago

30 views

10:18

Why Instant Gratification Is the New Currency?

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Shared 10 months ago

52 views

8:35

How do consumer startups actually find Product–Market Fit?

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Shared 10 months ago

86 views

7:27

The Hidden Startup Boom Outside India’s Big Cities

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Shared 10 months ago

114 views

1:05:44

This Diwali, did your brand get chosen or just noticed? | Startup Table with AJ S02 EP20

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Shared 11 months ago

15K views

59:23

Is India Ready to Choose Healthy Over Junk? | Startup Table with AJ S02 EP19

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Shared 11 months ago

740 views

1:00:36

Can Lab-Grown Diamonds Win Buyers’ Trust? | Startup Table with AJ S02 EP18

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Shared 1 year ago

2K views

47:11

Is Gen AI taking over human intelligence?

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Shared 1 year ago

1.4K views

54:19

Can Ayurveda go from kitchen remedies to global shelves? | Startup Table with AJ S02 EP16

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Shared 1 year ago

19K views

46:20

Will Electric Vehicles BE THE FUTURE of India's Mobility? | Startup Table with AJ S02 EP15

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Shared 1 year ago

10K views

57:43

When Family Businesses Meet Startup Thinking | Startup Table with AJ

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Shared 1 year ago

494 views

1:02:46

Reimagining India’s Travel Future | Startup Table with AJ S02 EP13

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Shared 1 year ago

2.7K views

1:05:30

Meet the Founders Fueling India’s Defence & Aerospace Future | Startup Table with AJ S02 EP12

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Shared 1 year ago

2K views

50:36

Game On: India’s Sports Ecosystem Just Got a Startup Upgrade | Startup Table with AJ S02 EP11

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Shared 1 year ago

786 views

34:07

Is India's Food Industry Choosing Health Over Habit? | Startup Table with AJ

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Shared 1 year ago

1K views

54:33

Sustainable Startup Ideas Powering India’s Innovation | Startup Table with AJ S02 EP09

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Shared 1 year ago

5.5K views