Help travel, adventure and experience businesses build customer journeys people actually come back for.

Not just how it looks online. How it feels in real life. From first enquiry to post-trip follow-up, and all the behind-the-scenes ops that make it smooth (or make it chaotic).

This channel is where I share the thinking, the lessons, and the practical shifts that protect your margin, your time, and your reputation. Especially if you’re leading a business where everything is high-touch, slightly bespoke, and somehow still held together by pure willpower.

Expect honest takes on customer experience, delivery and retention, plus real examples from the world of travel and hospitality. Over time, I’ll also break down experiences I’m seeing on the ground. What’s done brilliantly, what falls flat, and what you can steal for your own business.

I’m glad you’re here.