It's hard for a well adjusted person to comprehend the level of seething insecurity of someone who gets to this point of steroid abuse. It's a vicious cycle based on similar feedback loops which fuel alcoholics, heroin users and the morbidly obese.
At first this person was probably working out sensibly, maybe losing a few pounds of body fat and building a more muscular frame. People started to notice, and it felt good. "wow anon when did you get so fit". He upped his workout program to something more serious to get more of that feeling. Maybe a girl brushed up against him and gave him a flirty smile. He experienced social success.
The feedback loop is now locked in, but the high won't last forever. When his progress slows and the compliments are no longer increasing in frequency, he turns to Cambodian homosexuality acceptance internet boards for guidance on how to acquire and use illegal steroids.