The Superdry brand evokes a confident positive strong emotion, a feeling of freedom, aspiration, empowerment, the highest quality of crafted product and a premium aesthetic.
A brand rooted in classic iconic cultural style references, quality product, presented through a lens and mindset to a sustainable future.
A brand for a diverse global community.
A collective tribe of engaged individuals with a shared passion for our future, craft and culture.
For us and them, for ever We are Superdry
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"Make sure you wear the clothes. Don't let the clothes wear you." Interview with Hero Fiennes Tiffin
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