If you're tired of gossip and want to talk in-depth about K-pop, we got you!

Hi, we're Popsori! We go beyond the K-pop iceberg, where it's a play on the iceberg meme of going beyond the surface or superficial of a topic. Our videos break down the business, marketing, and groups of both the K-pop and J-pop industries in a fun and educational way.

Popsori is hosted by Jason, a former media member, brand marketer, data scientist, and pop journalist in Seoul for 12 years. He has covered over 700 K-pop concerts, anime cons, gaming shows, and movie festivals as press/industry/VIP. He has also collaborated with over 80 K-pop label brands.

These days, he's a K-pop business strategist, campaign director of events, and content creator.

As for the name Popsori, it's a play on the Korean word pansori, a traditional form of music. But we used "pop" (meaning popular) and "sori" (meaning sound) instead.

We hope you learn more about K-pop with us!