Born and raised in the South West of England and moving to East London 8 years ago, Ayda Rose (aka Effie) embodies what it means to work hard and hustle to follow your dreams.

Music runs deep from her British father, Drummer and vocalist of 60s rock royalty, DBM&T. Teamed with a mixed heritage of African American & Native American on her mothers side, this combination has influenced and helped shape her journey so far as an artist.

Collaborating and releasing under the Alias ‘Effie’ for the past few years, she has decided it’s time to step in to a new era releasing her forthcoming project under the name Ayda Rose, a name born out of a long linage of powerful women.

Ayda Rose uses her unmistakable voice and creates soulful melodies and heartfelt lyrics into a unique sound. With influences from the likes of SZA, Amy Winehouse and Stevie Wonder, you can hear how she takes inspiration from her love of soul and perfectly blends it with urban electronic sounds.