Shamkhan has set new standards of creativity and innovation in the fashion industry with each of his shows. He sees each show as an opportunity to better his craft while pushing the boundaries of creativity to create spectacular events that linger on people's minds.He has also worked with renowned national and international designers like Anju Modi, Wendell Rodricks, Rebecca Dewan, Gazal Mishra, Narendra Kumar, Swapnil Shinde, Sanjukta Dutta, Ramesh Dembla, Robert Naroem, Chaitanya Rao, Archana Kochhar, Michael Lombard, House of Byfield, Charini, Indi Yapa, Mona al Monsoori, Garimon Couture, and many more. It is also notable that he is the first Indian fashion show director from Kerala to direct Miss universe and Grand
 
Shamkhan has also proven his mettle as an excellent pageant trainer and model groomer by orchestrating reputed pageants, most notably Miss Grand International, Miss India Earth, Miss India International, Miss Teen Diva, Miss Teen India, and Miss Teen International