Amit Yadav is the head of e-commerce & marketing for world leading modest fashion brand Kashkha. He is responsible for strategic brand management and the strong market positioning of Kashkha while leading the worldwide integrated brand and media strategy including Europe, Singapore & GCC. In addition, he oversees customer research and market analytics to create conceptual branding and marketing campaigns across the various distribution channels. With an outstanding all-round experience of nearly 14 years and a Strategic program in Data, Automation, AI & Analytics from Kelloggs School of Management and a diploma in Digital Marketing Strategies from IIM Calcutta, Yadav represents the successful leadership model. He began his career at Reliance Trends Ltd in 2007 and progressively worked his way up gaining valuable experience with diverse and leading companies such as BinHendi Enterprises, Pure Gold Jewellers and Lifestyle & BeautyBay – Landmark Group.