Makeup that makes your skin better.™
At ILIA, we believe clean beauty is thoughtful beauty. That not every natural ingredient is good for the skin, nor is every synthetic bad. And that since ‘clean’ isn’t a regulated term, it means something different to everyone.
We design formulas to change your skin for the better. We choose ingredients with sensitive skin in mind, so they can benefit anyone’s skin.
We use safely selected ingredients. We do this by consulting a multitude of research and working with chemistry and regulatory experts to inform which ingredients are proven to be safest for humans.
We’re fragrance-conscious. Fragrance can be one of the biggest skin disruptors. We avoid using fragrance in the majority of our products, especially complexion, and disclose it whenever we do use fragrance.
We’re committed to transparency. While it isn’t required in the U.S., we disclose all ingredients, trace ingredients, and derivatives in our ingredient lists.
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