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The Business Behind Your Business
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Your go-to channel for small business ideas, and expert strategies that help you make money and grow smarter. Hosted by Paul Sweeney, each episode dives behind the scenes of real businesses to uncover the challenges, solutions, and strategies that drive success.
Conversations to help your business grow and thrive. It’s like having your own board of expert advisors in your pocket.

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- How to start and grow a business
- Marketing strategies for small business
- Leadership advice
- Real stories from entrepreneurs
- Business tips that actually work
- Expert insights for entrepreneurs

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5:24

How to win every negotiation

The Business Behind Your Business

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41:30

How to Build a Business Buyers Want

The Business Behind Your Business

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40:28

Why Most Businesses Fail to Scale (And How to Fix It)

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5:40

Is Your Negotiation Style Killing Your Deals?

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35:33

The Early Warning Signs Your Project Is Going Off Track

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34:31

Why Your Business Might Be At Risk: Early Warning Signs Exposed

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40:00

How to Turn Your Expertise Into Authority

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38:58

How to Scale Your Business by Writing the Right Book | Henry DeVries

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30:20

Why Smart Founders Still Make Bad Decisions Under Pressure

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29:46

Why AI Won't Fix Your Biggest Business Problem #decisionfatigue #decisionmaking

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11:45

The 5 Biggest Business Plan Fails You Need To Fix

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29:23

The Hidden Cost of People Problems

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28:21

Your People Problems Are Costing More Than You Think

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5:05

Why Your Emails Aren't Converting: The Two Biggest Mistakes

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39:05

The Human Firewall: Your Best Defence Against Cybercrime

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38:03

The Truth About Cyber Risk: It’s a People Problem, Not a Tech Problem

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36:46

The Growth Opportunities Hiding in Plain Sight

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35:44

The Acquisition Strategy That Helped Build a 700-Person Company

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7:09

The Business Recovery Roadmap: Confronting the Worst

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37:47

The Hidden Driver of High-Performing Teams: Collective Confidence

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36:50

Your Business Has a Blindspot: Here's How to Find It

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10:52

Viral Content Won't Save Your Business

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31:55

The Signature Story: Turning Everyday Experiences Into Business Impact

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31:26

Think You Don't Have a Story Worth Telling? Think Again

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7:40

The Most Expensive Business Mistake

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44:49

Your Prospects Are Ready to Buy, But They Don't Think of You

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44:21

Your Email Campaigns Are Failing for This One Reason

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10:21

Why Street Performers Are Better Marketers Than You

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32:32

Why Your Business Looks Strong—But the Numbers Don’t

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31:57

How Weak Financial Systems Destroy Business Value

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10:56

He Spent $3M and Failed 30 Times Before This Business Worked

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37:05

Small Steps, Big Momentum: How to Escape Business Overwhelm

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36:37

Stop Being Busy and Start Getting Results | The Small Goals Secret

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1:46

Your Business Problem Isn't New—Here's Why You're Solving It Wrong

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31:54

How to Simplify, Systemize and Scale Without Burning Out

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31:25

How to Get Out of the Chaos and Back in Control #systemize #scaling

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4:08

Why This Aviation Company's Crisis Decision Made Millions

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34:22

Why Gen Z Isn’t the Problem (And What Leaders Need to Fix)

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33:49

Gen Z and Leaders: Why Most Businesses Get This Wrong

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7:35

The One Mistake Every Business Owner Makes

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24:02

Why Businesses Fail Long Before the Crisis Hits

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23:33

What Turnaround Experts Know That Most Owners Don’t #crisismanagement #businessplanning

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38:53

What Actually Creates Freedom in Business

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38:20

Is Your Business Killing Your Freedom? The Reality Check

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31:24

From Guesswork to Growth: Data-Driven Advertising That Works

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30:44

Data-Driven Advertising: Stop Guessing, Start Converting

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30:03

The Ripple Effect: How Your Leadership Shapes Team Culture

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29:24

Is Your Company Culture Driving Top Talent Away?

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34:23

Tired of Feast or Famine Inquiries? Here's What's Missing

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34:56

From Film to Business: The Storytelling Skills Every Owner Needs

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35:20

Business Plans Don't Work Because of This ONE Thing

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35:46

From 40 Pages to 1: A Better Way to Plan Your Business

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31:33

Stop Chasing Marketing Tactics — Build This Instead

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31:59

Build Authority, Not Noise: The Smarter Way to Market Your Business

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31:00

Why Retention Beats Acquisition Every Single Time

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31:26

Stop Chasing New Customers: How Email Drives Sustainable E‑Commerce Growth

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Stuck in the Cycle? Here's How to Build a Repeatable Pipeline

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Stuck in Referrals and Hope? Build a System That Delivers Leads on Repeat

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32:02

The Business Acquisition Strategy Banks Actually Fund

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32:28

Why Buying a Business Can Beat Property (When You Do It Right)

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