Will Leach | Mindstate Group - Invidious

Will Leach | Mindstate Group

Most marketing fails because it talks to the wrong brain.

I'm Will Leach — founder of Mindstate Group, behavioral scientist, and author of the Amazon best-selling book Marketing to Mindstates. For 25+ years I've helped Fortune 500 brands like PepsiCo, New York Life, Mars, and Amazon tap into the subconscious psychology driving consumer decisions — and turn those insights into marketing that actually works.

On this channel I break down the behavioral science behind why people buy, share real case studies and results, and show marketers, researchers, and brand builders how to stop being the "order taker" and start being the indispensable strategic voice in the room.

No fluff. Just science, strategy, and a few laughs along the way.

🔬 Learn more: mindstategroup.com
📖 Get the book: amazon.com/dp/1544512402
📩 Work with us: will.leach@mindstategroup.com

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1:02

AI Customer Persona for Marketing Research — Why Bevi Thinks Like Your Customer, Not Just About Them

Will Leach | Mindstate Group

Shared 7 months ago

135 views

45:05

Using Behavioral AI to Unlock Deep Human Insights

Will Leach | Mindstate Group

Shared 10 months ago

102 views

49:09

Unlock Consumer Insights in 2025: The Power of Behavioral AI

Will Leach | Mindstate Group

Shared 1 year ago

188 views

43:01

Decoding Human Behavior with Behavioral AI

Will Leach | Mindstate Group

Shared 1 year ago

313 views

28:03

Four Steps to Integrate Behavioral Science into Brand Positioning & Communications Research

Will Leach | Mindstate Group

Shared 2 years ago

151 views

31:43

Five Strategies to Make Your Behavioral Market Research Actionable

Will Leach | Mindstate Group

Shared 2 years ago

157 views

27:41

Four Behavioral Insights You Need for Brand Growth

Will Leach | Mindstate Group

Shared 2 years ago

108 views

28:30

Merging Behavioral Insights with A.I to Grow Your Brand

Will Leach | Mindstate Group

Shared 2 years ago

121 views

2:21

Anchor Pricing: The Behavioral Science Trick That Makes Price Increases Stick

Will Leach | Mindstate Group

Shared 2 years ago

82 views

3:46

Why Customers Don't Buy (Even When They're Interested) — 3 Behavioral Science Fixes

Will Leach | Mindstate Group

Shared 2 years ago

47 views

5:09

Scarcity and Urgency in Marketing — Why Most Brands Are Using FOMO Wrong

Will Leach | Mindstate Group

Shared 2 years ago

37 views

4:22

Social Proof in Marketing — 5 Types Most Brands Don't Use Correctly

Will Leach | Mindstate Group

Shared 2 years ago

49 views

4:55

How to Capture and Keep Customer Attention — The Behavioral Science Behind Aspirational Marketing

Will Leach | Mindstate Group

Shared 2 years ago

32 views

5:20

4 Behavioral Science Models Every Marketer Should Know — And How to Use Them

Will Leach | Mindstate Group

Shared 3 years ago

53 views

8:31

Customer Segmentation in 4 Easy Steps

Will Leach | Mindstate Group

Shared 3 years ago

98 views

10:30

Limit Quiet Quitting

Will Leach | Mindstate Group

Shared 3 years ago

45 views

6:53

How Gen AI Impacts Marketing

Will Leach | Mindstate Group

Shared 3 years ago

52 views

7:21

Why Behavioral Economics is Not Enough

Will Leach | Mindstate Group

Shared 3 years ago

82 views

8:40

Tips for Buying Gifts, 12092022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

61 views

3:31

Food Psychology Thanksgiving, 11222022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

38 views

4:07

Why Goals Are So Important, 11112022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

47 views

16:59

How to Audit Your Advertising Using Behavioral Science — Purina Case Study

Will Leach | Mindstate Group

Shared 3 years ago

281 views

4:45

Use Laughter in Marketing, 10282022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

39 views

4:36

POS and Equity, 09222022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

53 views

7:07

Emotion Strategy, 09092022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

87 views

6:47

The Science Behind Emotions, 08262022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

73 views

4:50

BeSci Marketing, 08122022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

59 views

4:24

Connection Storytelling, 07292022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

51 views

3:53

Freedom Storytelling, 07152022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

40 views

6:42

How To Turn Your Brand into a Story Your Customers Can’t Put Down

Will Leach | Mindstate Group

Shared 3 years ago

24 views

4:54

Emotions vs Feelings, 07012022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

124 views

4:06

Converting Status Seekers 06172022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

23 views

4:21

Why Emotion is Critical to Your Marketing, 01212022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

73 views

5:11

Storytelling is Critical for Your Business, 01282022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

38 views

5:27

Building Familiarity Will Grow Your Business, 02042022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

62 views

5:25

Increase Sales Using Flow, 02112022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

26 views

5:57

Account for Culture in Marketing, 02182022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

39 views

5:00

How to Handle Customers Wandering Minds When Shopping

Will Leach | Mindstate Group

Shared 3 years ago

17 views

5:35

Design Marketing for Lazy Thinking, 02252022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

36 views

5:46

Design with Stress in Mind, 03042022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

38 views

5:15

Return Calls, 03182022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

25 views

5:56

Psychology of Business Leadership, 03252022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

46 views

7:14

How to Be More Likeable in Business, 03112022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

24 views

4:22

Psychology of Group Think, 04012022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

27 views

5:11

Creating Close, Competitive Teams, 04152022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

23 views

5:15

Social Proof: Get Others To Sell For You, 04082022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

6 views

4:21

Why Emotion is Critical in Marketing and Business Success

Will Leach | Mindstate Group

Shared 3 years ago

17 views

4:07

Managing the Mental Load For Customers, 04222022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

22 views

5:05

How to Build Trust Through Your Marketing, 04292022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

22 views

3:28

Capturing Attention in Video, 05062022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

25 views

3:46

Using the Rule of 60 for Successful Content Marketing

Will Leach | Mindstate Group

Shared 3 years ago

37 views

5:56

Storytelling for Achievers, 06032022 Mindstate Messenger

Will Leach | Mindstate Group

Shared 3 years ago

59 views

4:10

Behavioral Science Marketing: Use Inconsistency to Drive Video Engagement

Will Leach | Mindstate Group

Shared 3 years ago

17 views

41:11

4 Signs You Don’t Know Your Customers as Well as You Think

Will Leach | Mindstate Group

Shared 3 years ago

13 views

5:19

Using the Power of Time to Increase Brand and Business Growth

Will Leach | Mindstate Group

Shared 4 years ago

7 views

5:54

Win More in Business and Life by Improving Your Short-term Memory

Will Leach | Mindstate Group

Shared 4 years ago

10 views

1:22

Why is Market Research Important to Entrepreneurs?

Will Leach | Mindstate Group

Shared 4 years ago

6 views

2:38

Why Do We Need to Conduct Market Research?

Will Leach | Mindstate Group

Shared 4 years ago

10 views

1:21

Why Do Organizations Invest in Marketing Research?

Will Leach | Mindstate Group

Shared 4 years ago

6 views

2:51

What is Psychological Pricing in Marketing?

Will Leach | Mindstate Group

Shared 4 years ago

49 views