You work hard on your YouTube videos. You brainstorm great video ideas. You take the time to record, edit and optimize each one. You research and add tags, end screens, and well-thought-out video descriptions. You reply to comments and interact with your viewers.
This is an obvious and a deceptively simple feature of a good channel description; many creators still get it wrong.

The best thing you can do about describing the benefit of watching your videos is being as specific and brief as possible. Vague statements are among the most frequent mistakes we see in YouTube channel descriptions.

Here’s a great example from Trena Little, a YouTube strategist: