友和集團是香港企業對消費者(B2C)電子商務的領先市場參與者,亦是首間香港B2C電商在港交所主板成功上市, 股份代號「2347.HK」。友和集團於2013年成立起,為消費者提供線上線下融合(OMO)的零售業務,透過友和電子商務平台(包括桌上電腦版及流動版)進行網上B2C銷售,供應逾100,000項SKU(以電子產品及家庭電器為主),註冊會員超過120萬人。另設有三間線下零售店(位於觀塘、長沙灣及銅鑼灣),及超過2,000個自提點,為消費者提供無縫的線上線下購物體驗。
根據弗若斯特沙利文報告,於20/21 財年,按網站流量計,友和YOHO於香港以電子產品及家庭電器為主的電子商務平台中位列榜首,並在香港所有電子商務平台中錄得最高電子產品及家庭電器線上零售,市場佔有率約為5.6%。
www.yohohongkong.com
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