Practical lifestyle tips to help you look good, feel great and become the best version of yourself.

I’m Brock McGoff (previously The Modest Man), a former men’s style blogger and current Millennial dad who’s trying to age like top shelf bourbon. An aspiring renaissance man, I want to dress well, stay fit, be an awesome dad and partner, and spend my money on things that matter.

Whether you're a young professional or embracing the wiser years, I want to help you do the same. From finding stylish shoes that are actually comfortable to creating the perfect minimal everyday carry, I’m obsessed with the little details that make life easier to navigate and more exciting.

Follow me for brutally honest product reviews, down-to-earth lifestyle tips, and discussions on personal growth and graceful aging. I’m here to help you live your best life and look good doing it! Subscribe now and join the journey!

Disclosures: As an Amazon Associate, I earn from qualifying purchases.


Brock McGoff

Mondays 🙋🏻‍♂️😂

3 days ago | [YT] | 143

Brock McGoff

🙋🏻‍♂️ Two quick updates:

1 - In solidarity with our immigrant neighbors, I donated 50% of this month's YouTube ad revenue to The Florence Project, a non-profit that "provides free legal services, social services, and advocacy to immigrants facing detention and potential deportation".

The other 50% went to the Community Food Bank of Southern Arizona, a local organization that feeds the hungry.

2 - My 500k Q&A video just went live. I answered all your questions, from style to personal finance and mental health. Hope you enjoy it!

6 days ago | [YT] | 230

Brock McGoff

Thank you for 500k subscribers 🙏🏻

I'm going to do a 500k Q&A video soon, so if you have any questions for me (style, watches, business, life, fitness, fatherhood, anything at all), ask them here 👇🏼

Happy new year!!

4 weeks ago | [YT] | 81

Brock McGoff

I hope you're enjoying the holiday weekend! If you're not on my email list, you missed a sweater and jacket review, and a short list of Black Friday picks. Check it out here (no sign up required) - brock-mcgoff.kit.com/posts/shorter-guy-clothes-new…

And if you like what you see, join the club at brockmcgoff.com/subscribe 👀

2 months ago | [YT] | 57

Brock McGoff

Heads up! Huckberry is running their annual sale, 15% off almost everything (very rare for this shop...it's not like H&M where everything is always on sale).

Here are a few picks, most of which I actually own:

- Flannel-Lined Waxed Trucker Jacket - prf.hn/l/q3lpWvn/

- New Balance 990v6 - prf.hn/l/3PqgM89/

- 365 5 Pocket Pant - prf.hn/l/BJDEo32/ (I prefer the straight fit, which is kinda slim)

- Greys Wool Outdoor Mule - prf.hn/l/KNOq3nM/

- Ten Thousand Interval Short - prf.hn/l/rwP3AoY/

- Proof 72 Hour Wool Tee - prf.hn/l/QLGW83g/

FYI these are affiliate links. Enjoy!

2 months ago | [YT] | 35

Brock McGoff

Wow AI me is creepy (but also much more well-rested, apparently...drop the skincare routine 😂)

2 months ago | [YT] | 56

Brock McGoff

Just another example of how small watches look classy on big wrists (from Channing Tatum's recent Hot Ones appearance).

3 months ago | [YT] | 93

Brock McGoff

I've gotten a few questions about the bracelet I'm always wearing. It's a 4mm sterling silver box chain from John Hardy (via Farfetch, where it sells for like $200 less than MSRP).

I like it because it works with any level of formality and any other accessories, from casual to dressy. I wear it with swim trunks and suits.

You can find all different varieties of the metal chain bracelet: different metals, colors, chain style and widths.

If you're curious, I wrote a bit more about this bracelet in this week's newsletter, which you can read for free right here - brock-mcgoff.kit.com/posts/my-favorite-bracelet-go…

And here's a link to the exact bracelet I wear - rstyle.me/+fn54_EfkyS7KGonR_rUBzA (size S works for my 6.25" wrist)

4 months ago | [YT] | 112

Brock McGoff

I just posted a new video. Which thumbnail do you think will win?

(I think #2...)

4 months ago | [YT] | 42

Brock McGoff

Agree or disagree?

4 months ago | [YT] | 244