Founded in 2015, LO is an international brand with a diversified combination of Italian and Egyptian Fashion.
The LIVE ON TOP brand aims to present Peculiar Ready-to-wear designs merging contemporary and classic styles. LO is a High–End brand that offers its clients a high-end sophisticated product in terms of luxury fabrics, premium quality and detailed, skillful production. Through passionate Italian designs and professional Egyptian management, LO managed to be one of the fastest-growing lifestyle brands in the region with an advantage of product design and marketing in house.