Thomas Eccel - Google Ads Top 25 Expert 2025

"Never have I ever..." Google Ads Edition 😅 Try not to laugh!

Client: "…had a client understand that 500€ won’t compete with Nike”

Bid Strategies: "...trusted Max Conversions without triple-checking my CPA"

Keywords: "…added a Broad Match keyword without regretting it”"

Budgets: "...had a client not ask to pause everything mid-month"

Attribution: "...got a clear answer on where that lead actually came from"

Conversions: "...set up E-com Tracking without a therapy session afterwards"

Shopping Ads: "...uploaded a all product's approved shopping feed on the first try"

RSAs Feedback: “ …not heard: ‘Can we just write ONE ad instead of mixing everything?’”

PPC Clients: "...had someone say ‘don’t worry about the ROAS this month’"

Search Terms: ".…opened it in 2025 and didn’t cry over how little Google shows me now”

Now it's your turn, add one in the comments below!

1 month ago | [YT] | 6

Thomas Eccel - Google Ads Top 25 Expert 2025

How many Pmax campaign level negatives do you need?

#ppc #googleads

7 months ago | [YT] | 0

Thomas Eccel - Google Ads Top 25 Expert 2025

🚨 Platforms are evolving: 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 𝐮𝐩 𝐭𝐡𝐞 𝐟𝐮𝐧𝐧𝐞𝐥 with Demand Gen, while 𝐓𝐢𝐤𝐓𝐨𝐤 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 with Search Ads. 𝐓𝐡𝐞 𝐛𝐚𝐭𝐭𝐥𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐟𝐮𝐧𝐧𝐞𝐥 𝐢𝐬 𝐨𝐧! And we are witnessing it. 😎

Its very important to 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐞𝐱𝐩𝐞𝐜𝐭 from each campaign type. Lower funnel campaign types like Search campaigns usually have more attributed conversions than a mid-high funnel campaign.

➡️ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬
↳ Search and Shopping campaigns are powerful for capturing demand. People search when they already have intent. They help you get in front of users actively looking for your product or service.

↳ But Google also lets you create demand through YouTube, Display, and Demand Gen campaigns, which build awareness and drive new interest.

↳ In fact, Google is trying to move up the funnel and try to expand their advertising touchpoints.

➡️ 𝐓𝐢𝐤𝐓𝐨𝐤 𝐀𝐝𝐬
↳ Has been primarily a demand-creation platform. It helps businesses present their products/services to users who might not even realize they need them.

↳ But TikTok has also introduced Search Ads, allowing advertisers to capture demand when users search for specific products or services.

↳ However, things are changing, they are moving now down the funnel and try to expand their full-channel portfolio.

#ppc #googleads

8 months ago | [YT] | 5