Thomas Eccel - Google Ads Top 25 Expert 2025

"Never have I ever..." Google Ads Edition šŸ˜… Try not to laugh!

Client: "…had a client understand that 500€ won’t compete with Nikeā€

Bid Strategies: "...trusted Max Conversions without triple-checking my CPA"

Keywords: "…added a Broad Match keyword without regretting itā€"

Budgets: "...had a client not ask to pause everything mid-month"

Attribution: "...got a clear answer on where that lead actually came from"

Conversions: "...set up E-com Tracking without a therapy session afterwards"

Shopping Ads: "...uploaded a all product's approved shopping feed on the first try"

RSAs Feedback: ā€œ …not heard: ā€˜Can we just write ONE ad instead of mixing everything?ā€™ā€

PPC Clients: "...had someone say ā€˜don’t worry about the ROAS this month’"

Search Terms: ".…opened it in 2025 and didn’t cry over how little Google shows me nowā€

Now it's your turn, add one in the comments below!

1 month ago | [YT] | 6