Hey there, brand builders! Welcome to our exciting new podcast, the Brand Blueprint, where we're diving headfirst into the exhilarating world of brand creation.
Now, what is the Brand Blueprint, you ask? The Brand Blueprint is our name for the 8 main steps to creating a successful brand and/or product:
Vision
Research
Identity
Development
Marketing
Distribution
Funding
Scaling
Sounds like a lot? Have no fear, not only are we here to walk you step by step through each pillar, with loads of content for each, including: expert interviews, learning modules, panel discussions, case studies, and small business/minority stories and highlights.
We will also be creating a brand-new product/brand from scratch each season with the build-a-brand segment, so you can watch and learn as we implement all the tips and tricks we cover in each capsule.
This is The Brand Blueprint, and we're just getting started!
Let's do this! 🚀
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