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Rory Sutherland's MAD\\Masters
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Like many good ideas, MAD//Fest came to fruition in a pub.

A motley crew of marketers, start-ups, disruptors, tech types + media folk started talking about events over a few beers. Wouldn’t it be fantastic if there was an event that actually brought together the great + the good? Something that packs a punch with no-nonsense, relevant content? A space where people can have a bit of fun rather than fall asleep in the back row?

And so, three pints in, MAD//Fest was conceived, and a decision was made (with a little Dutch courage) to quit our jobs + launch a marketing/advertising festival that no corporate would dare.

To cut a long story short, from relatively humble beginnings in 2018 (2,000 attendees), we’ve grown fast to become the UK’s biggest, boldest + most distinctive marketing/advertising festival. We’ve got stacks of innovation awards, happy clients + magical stories of people coming together + forging new partnerships (plus a few extra grey hairs).

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4:09

MAD//Sports 2026 Launch Party | MAD//Fest & MAD//North

Rory Sutherland's MAD\\Masters

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28:50

Where is Retail Media Heading Next?

Rory Sutherland's MAD\\Masters

Shared 1 month ago

46 views

18:11

Uber Retail Media

Rory Sutherland's MAD\\Masters

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67 views

19:39

The Future of Retail Media Isn’t Retail. It’s Community

Rory Sutherland's MAD\\Masters

Shared 1 month ago

33 views

20:54

Building a retail media network that resonates

Rory Sutherland's MAD\\Masters

Shared 1 month ago

97 views

24:19

Retail Media: From Segments to Signals

Rory Sutherland's MAD\\Masters

Shared 1 month ago

40 views

16:08

John Lewis & Partners: When Brands Stop Buying Space and Start Building Stories

Rory Sutherland's MAD\\Masters

Shared 1 month ago

156 views

21:46

Iceland’s Journey to “Click Stream Media for the Store”

Rory Sutherland's MAD\\Masters

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4 views

22:15

Connecting Shopper Insight to Retail Media Performance

Rory Sutherland's MAD\\Masters

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20 views

20:05

Hot Takes & Hard Truths: Women in Retail Media

Rory Sutherland's MAD\\Masters

Shared 1 month ago

41 views

23:03

From optimized to fully-agentic: Building an AI-mature commerce media strategy

Rory Sutherland's MAD\\Masters

Shared 1 month ago

85 views

21:03

Brands don’t own shoppers. They win moments.

Rory Sutherland's MAD\\Masters

Shared 1 month ago

54 views

19:45

No Flat Caps in Yorkshire Tea

Rory Sutherland's MAD\\Masters

Shared 1 month ago

63 views

23:07

Mid-funnel Monsters: Unlocking the Biggest Performance Opportunity of Our Time

Rory Sutherland's MAD\\Masters

Shared 1 month ago

84 views

14:41

The 90s called and it wants its marketing back

Rory Sutherland's MAD\\Masters

Shared 1 month ago

28 views

23:51

Athletes - The Influencers of Tomorrow

Rory Sutherland's MAD\\Masters

Shared 1 month ago

8 views

22:09

Five reasons why Social Commerce might just be the future of brand growth.

Rory Sutherland's MAD\\Masters

Shared 1 month ago

27 views

24:43

The denim effect: translating integrated campaigns for Primark on social

Rory Sutherland's MAD\\Masters

Shared 1 month ago

24 views

33:09

Lights, camera, action: the live shopping revolution

Rory Sutherland's MAD\\Masters

Shared 1 month ago

10 views

23:32

Fight the Algorithm, Control the Flow: A Data-Led Ecommerce Advertising Playbook

Rory Sutherland's MAD\\Masters

Shared 1 month ago

21 views

25:18

Discover TikTok Shop

Rory Sutherland's MAD\\Masters

Shared 1 month ago

28 views

14:14

Shop front, storyteller & sales driver – Social Strategy, The Very Way

Rory Sutherland's MAD\\Masters

Shared 1 month ago

17 views

37:02

The Creators’ Confessional

Rory Sutherland's MAD\\Masters

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10 views

22:28

Make your brand the main character of the internet

Rory Sutherland's MAD\\Masters

Shared 1 month ago

106 views

28:47

TikTok Shapes How The World Shops

Rory Sutherland's MAD\\Masters

Shared 1 month ago

26 views

23:02

From Package Deals to Platform Disruptors

Rory Sutherland's MAD\\Masters

Shared 1 month ago

22 views

23:36

Swipe, tap, buy: The psychology of social commerce

Rory Sutherland's MAD\\Masters

Shared 1 month ago

29 views

21:50

Paradise Presents: How Entertainment-Led Partnerships Deliver Impact Beyond the Logo

Rory Sutherland's MAD\\Masters

Shared 1 month ago

75 views

16:33

Disrupt from the North: Authentic, Bold, Unmissable

Rory Sutherland's MAD\\Masters

Shared 1 month ago

54 views

19:50

School of Mischief: Keeping a 70-Year-Old Brand Young at Heart

Rory Sutherland's MAD\\Masters

Shared 1 month ago

36 views

14:07

Bring back the creativiTEA...let's be less boring

Rory Sutherland's MAD\\Masters

Shared 1 month ago

20 views

23:09

Being Odd: Culture Engines and Brave Clients

Rory Sutherland's MAD\\Masters

Shared 1 month ago

37 views

17:09

What’s in a name? How Good Became Goodfella’s Superpower

Rory Sutherland's MAD\\Masters

Shared 1 month ago

36 views

20:25

Tapestry of the North: How to Weave Northern Messaging into Brand Narratives

Rory Sutherland's MAD\\Masters

Shared 1 month ago

10 views

17:34

Great marketing is built in the aisles, not the boardroom

Rory Sutherland's MAD\\Masters

Shared 1 month ago

87 views

17:01

Outthinking over Outspending - How Smart Marketing Beats Bigger Spend

Rory Sutherland's MAD\\Masters

Shared 1 month ago

124 views

19:43

Aardman: Ruffling Feathers in Pensions

Rory Sutherland's MAD\\Masters

Shared 1 month ago

57 views

20:33

Then. Now. Next. Speed Mentoring: Real Talk on Careers, Access & What It Takes

Rory Sutherland's MAD\\Masters

Shared 1 month ago

45 views

18:46

The Oasis Effect: How Berghaus Tapped Manchester Culture to Spark a Social Conversation

Rory Sutherland's MAD\\Masters

Shared 1 month ago

16 views

33:11

Attention, Trust, and Truth: What News Teaches Brands

Rory Sutherland's MAD\\Masters

Shared 1 month ago

33 views

24:03

Reinventing the Box: How BBC, ITV, Channel 4 & Sky Are Competing in a Streaming-First World

Rory Sutherland's MAD\\Masters

Shared 1 month ago

57 views

20:02

MISFITS Stories: The Power of Storytelling in Creative Effectiveness

Rory Sutherland's MAD\\Masters

Shared 1 month ago

40 views

19:04

The Future of Retail Media Isn’t Retail. It’s Community

Rory Sutherland's MAD\\Masters

Shared 1 month ago

16 views

20:50

WACL's #ChangeTheStats: Command is Out - Connection is In

Rory Sutherland's MAD\\Masters

Shared 1 month ago

38 views

16:27

What Actually Works Next: Media Planning, Measurement & Growth Trends Shaping 2026

Rory Sutherland's MAD\\Masters

Shared 1 month ago

12 views

23:26

How to be big not boring: A behind the curtain look at building a brand platform.

Rory Sutherland's MAD\\Masters

Shared 1 month ago

20 views

23:05

Change is the only constant: new ad formats on the horizon

Rory Sutherland's MAD\\Masters

Shared 1 month ago

10 views

29:58

FIFA World Cup 2026: the greatest show on earth

Rory Sutherland's MAD\\Masters

Shared 1 month ago

74 views

16:41

Bringing Feel Good Fitness Through the Funnel

Rory Sutherland's MAD\\Masters

Shared 1 month ago

10 views

20:01

Good things come to those who…

Rory Sutherland's MAD\\Masters

Shared 1 month ago

80 views

21:18

Curating a Cultural Icon - The Tennent's Story

Rory Sutherland's MAD\\Masters

Shared 1 month ago

39 views

18:15

The Future Is Indie: What Big Brands Gain from Indie Agencies

Rory Sutherland's MAD\\Masters

Shared 1 month ago

23 views

21:24

Rexona × Manchester City: Shaping the Next Era of Fan-Driven Sport Partnerships

Rory Sutherland's MAD\\Masters

Shared 1 month ago

146 views

23:00

The Herd Wins: Why Connected People Beat Bigger Budgets

Rory Sutherland's MAD\\Masters

Shared 1 month ago

192 views

25:43

Flat Whites Vs Flat Caps, and Why ‘Levelling Up’ Is Bollocks

Rory Sutherland's MAD\\Masters

Shared 1 month ago

89 views

19:55

From Experimentation to Orchestration: Making AI Work For Marketers Now

Rory Sutherland's MAD\\Masters

Shared 1 month ago

41 views

18:59

From insights to impact: using data to power e-commerce

Rory Sutherland's MAD\\Masters

Shared 1 month ago

13 views

22:17

Zero-Click World: Is Total Search the Key to Your Brand's Discovery?

Rory Sutherland's MAD\\Masters

Shared 1 month ago

94 views

25:41

Talent, Fans and Cultural Scale: The Overlap x Global Studios

Rory Sutherland's MAD\\Masters

Shared 1 month ago

85 views

23:45

The North: an Innovation Hub of Change

Rory Sutherland's MAD\\Masters

Shared 1 month ago

23 views

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