Get media coverage and speaking gigs for yourself or your boss. Also known as "expert-led PR," that's the exclusive focus of this channel.

Hosted by Tracy Samantha Schmidt, a former TIME Magazine journalist and University of Chicago marketing professor. On this channel, you'll learn the specific tactics journalists and event producers actually respond to: the pitching frameworks, the timing, the angles, and all the small things that separate experts who get visibility and those who don't.