The new rules of PR with Melissa Rosenfield

Sitting in discomfort with Nu Goteh

B2B is B2C. Enter Conference Core. Plus 4 other signals.

Topicals' founder shared a brand flop. Why it worked with Bryon Stewart.

Canva crushed. Snap crashed. Our Cannes 2026 recap.

Anthony Vennare on Building New Media the Right Way

Cannes Lions survival guide: hot dips, heat, and serendipity

Experiential is going long-format. And 4 other brand signals to watch this month.

Substack wants you to have fun and make money

Niche down, they said. AI disagrees. Generalists make a comeback.

Culture is a mirror. Many brands don't look at it.

Is AI making brands more human?

The magic behind cringe. How to embrace what you fear.

What Milan Design Week is actually like

Bama Rush, NIL,& campus marketingin 2026

Stop naming things wrong. The full framework with The Naming Group.

The new brand advantage is generosity. And other signals to watch.

Pets are in their biohacker era | Pet Expo trends with Fred Hart

SXSW Austin '26 — The Hour That’ll Define 2026: Culture, Trends, & What’s Next

Anyone can build anything now. So what actually matters?

Expo West 2026: Fred Hart’s CPG Trend Breakdown

Biohacking is getting boo-ed

Park Hyatt, Hotel Costes & Palm Heights: hospitality brand secrets w/ Tori Simokov

It’s 2026. You’re a Brand. Here’s How to Build It. (7 Principles)

Bad Bunny owned the Super Bowl. Here’s what brands can learn + Super Bowl ads ranked.

Brands are refusing to scale and it's working (here's why)

What I learned from writing 100 Substack letters

FYI: Milan isn’t close to Cortina. The Italy Winter 2026 Olympics travel guide.

The future of wellness: what’s actually emerging

GOOD FUTURE Guest Edition! 2026 Predictions across every category.

GOOD FUTURE 2026 Predictions. Across every category.

How Genexa’s new CMO leads like a mom (and why it works)

Laid off? Stuck? Scared? The advice we’re giving behind the scenes.

The GOOD THINKING Gift Guide 2025

The 20 best brand campaigns of 2025

What 18 Stores Taught Us About Brand Clarity

We’ve officially hit peak collab

The Best of Brand Experiences Are Happening in the Most Unexpected Places

Why Brand Experience Sells—and the Retail Mistakes Even Big Brands Make

Welcome to the Trust Economy

Contradictions are your brand's superpower

This legacy brand ditched safe ideas. And won.

Nike is a parable. Eugene Healey drops gems. Brands are now entertainment.

GOOD THINKING TOUR — NYC EDITION

Ralph is thrifting, Margiela is selling art: 5 signals you need to know

Diesel = the OnlyFans of denim?

Why Every Brand Suddenly Wants to Make a TV Show

Midlife isn’t a niche — the menopause market is massive

Substack is the new LinkedIn

From Meme to Marketing Win: Astronomer Played Crisis Perfectly

Inside China’s Wellness Wave: TCM Booze, Hyrox, and DIY Cocktails

Bravery Is a Muscle—And Most Brands Are Out of Shape

GOOD THINKING_10 TRENDS IN 20 MINS

Forget Ads—Here’s How Zara, Hinge & IKEA Are Actually Helping

From Pinterest to Google: The Best (and Worst) at Cannes 2025

Jones vs. Nicorette: The Brand Making Cessation a Lifestyle

Why Tech Bros Are Crying in Saunas (It's A Good Thing)

Why Toblerone, E.l.f, and Loewe Are All Doing Weird Stuff Right Now

From Menopause to Ketamine: The Power of Changing The Story with Jasmine Bina

Luxury Brands Are Still Chasing Ease. That’s a Mistake