In the summer of 1990 Rob read his first personal growth and development book, "The Greatest Salesman in the World". That was the inspiration to move Rob's life down a new and inspiring path. The path of reaching his full potential and inspiring others to do the same. Rob has read over 500 books over last 25 years and his passion in life is to continue to learn as much as life has to offer and share his discoveries and insights with others. His mission is to help others not only to believe in their dreams but to realize those dreams through perseverance and passionate activity.