I help people transform - inside and out.

I’m Elin Mai, and for over 20 years I’ve helped everyone from royalty to Nobel Prize winners unlock their confidence, elevate their presence, and become unstoppable.

I blend coaching with style to help you feel powerful, authentic, and ready for anything - because when you look the part and believe it, everything changes.


Elin Mai

Why Is Self-Transformation So Powerful?

A client asked me this the other day.

They were curious about why some people seem to effortlessly tap into their full potential, while others struggle with self-doubt and uncertainty.

My answer... it’s all about clarity and action.
I told them about the coaching process.
When you start a coaching journey, the shifts are immediate.

1️⃣ Identify the goal → Get clear on what you want to achieve (outcome)
2️⃣ Clarify the mindset → Recognize and challenge limiting beliefs
3️⃣ Take action → Commit to small, intentional steps
4️⃣ Reflect and adjust → Celebrate progress and refine your approach

Personal transformation works the same way.

1️⃣ Set a vision → Dream big, be bold, and get clear on your goals
2️⃣ Challenge your mindset → Identify what’s holding you back and shift it
3️⃣ Take empowered action → Small steps lead to massive change
4️⃣ Reflect and adjust → Celebrate wins and keep evolving

The best coaches, just like the best clients, don’t wait for perfection. They embrace the journey, adapt fast, and keep moving forward.
Self-transformation is a game of clarity, resilience, and continuous growth.

And, the great thing? It’s available to everyone. You don’t have to be a pro athlete or a corporate executive to make these shifts.

#coaching #growthmindset #selftransformation #mentalgame #personaldevelopment #actiontakers

1 week ago | [YT] | 5

Elin Mai

✨️𝐘𝐨𝐮𝐫 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐬𝐩𝐞𝐚𝐤𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐝𝐨 - 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐨𝐟𝐟𝐥𝐢𝐧𝐞✨️

In business, we often focus so much on what we say that we forget how we show up. But the reality is: People decide who you are before you even speak.

🔹 How do you enter a room? With confidence or hesitation?
🔹 How do you engage online? With clarity or confusion?
🔹 What does your style, body language, or even your LinkedIn profile say about you?

💡 3 ways to elevate your presence in business:

✅ In person: Walk with confidence, make eye contact, and own your space.
✅ Online: Your LinkedIn, emails, and even Zoom calls reflect your brand - be intentional.
✅ Style & Energy: Whether in a meeting or a post, show up with confidence and presence - leading by example and inspiring those around you.

We live in a digital-first world, but real presence still matters. What story is your presence telling? Let me know in the comments! 👇

2 months ago | [YT] | 3

Elin Mai

**Are We Ever Truly Our Authentic Selves?**

Authenticity - it’s something we all strive for, but what does it really mean? Is it about staying true to who we are at all times, or is it something that evolves?

The truth is, authenticity isn’t *one size fits all.* We all show up in different ways - some of us are bold and outspoken, others are more reserved. Some people thrive in structure, while others find their flow in spontaneity. And yet, we’re often told there’s a “right” way to be a leader, an entrepreneur, or a professional. But is trying to fit into a mold the opposite of being authentic?

What I’ve learned is that authenticity isn’t about staying the same - it’s about aligning who you are with who you *need* to be. Here are a few things that have helped me:

✅ Surround yourself with the right people – The people in your circle can either bring out your true self or make you feel like you have to perform. Choose wisely.

✅ Give yourself permission to evolve – Who you were at 23, 30, or 40 isn’t who you are today. Growth isn’t inauthentic - it’s necessary.

✅ Define authenticity on your own terms – Instead of chasing a version of "realness" that others expect, ask yourself: What feels true to me?

So, here’s my question: Do you think authenticity is something we discover over time, or is it always shaped by our environment?

#authenticity #leadership #growthmindset #authenticself

2 months ago | [YT] | 4

Elin Mai

✨ Exciting News! ✨ 

After so many of you have asked, I’m thrilled to announce the launch of **Four Online Courses** designed to inspire, empower, and transform your personal style and confidence. 

As a leading voice in styling with over 20 years of experience, I’ve had the privilege of helping individuals step into their full potential through the power of style. These courses are the next step in my mission to make transformation accessible to everyone, no matter where you are.

Whether you're looking to elevate your everyday wardrobe, find your signature look, or align your style with your personal brand, there’s something for everyone. 

If you’re ready to level up, comment **“Style Transformation”** below, and I’ll send you all the details, or fill in the details in the link below.

I can’t wait to share this journey with you! 

#StyleTransformation #OnlineCourses #EmpowermentThroughStyle

3 months ago | [YT] | 2

Elin Mai

✨️Hi everyone! I just wanted to take a moment to wish you all a very Merry Christmas.

🎄Whether you're celebrating with loved ones, taking some time for yourself, or simply enjoying the festive season, I hope it's filled with joy, laughter, and a little magic.

🫶🏽Thank you for being part of this amazing community – here's to a wonderful holiday season and an exciting New Year ahead. Stay inspired, and I'll see you soon!

Elin Mai x

4 months ago | [YT] | 3

Elin Mai

🌟 *Are You Ready for Change?* 🌟



Change can feel daunting, but it’s also the gateway to growth, success, and becoming the best version of yourself. Whether you’re a business owner looking to scale, a professional ready to level up, or simply feeling stuck and unsure of your next step - transformation begins with a decision.



The decision to say YES to yourself.



If you’re ready to break through limitations, embrace new possibilities, and create lasting impact, let’s connect.



✨ Your next chapter starts now.
💌 Get in touch to explore how coaching can help you thrive.



#Transformation #Growth #Coaching #Leadership #Empowerment

4 months ago | [YT] | 1

Elin Mai

🙌🏼 Black Friday Style & Confidence Awaits You

Transform your style for less this Black Friday. For ONE DAY ONLY, my book, Step Up Your Style, is available for just $0.99.

Whether you’re seeking inspiration for a style refresh or simply enjoy a thoughtful guide to dressing with purpose, this is your chance to elevate your approach to your personal brand and style.

✨ Redefine your style. Reimagine your confidence.

📚 Get your copy: www.amazon.com/Step-Up-Your-Style-Confidence-ebook…

#confidence #stylebook #blackfridayoffer

5 months ago | [YT] | 4

Elin Mai

It's been just under four months since I launched the *Coaching Conversations* podcast, and in this short time, I’ve had the privilege of hosting some of the most knowledgeable, diverse, and fascinating guests. They’ve generously shared their insights and tips with us, and now, I’d love to hear from you: which industry or profession—within coaching or beyond—would you like to learn more about?

5 months ago | [YT] | 4

Elin Mai

Exciting news! 🎉I’ve been nominated for a Podcast Award, and I would love your support!

Please take a moment to vote for ‘Coaching Conversations’ by following the link below.

As a thank you, if you leave a comment on any of my videos, you’ll be entered for a chance to win a One-Hour Coaching Session with me.

Voting closes on October 22nd, so don’t miss out.

Thank you so much for your support!

🔗 community.hubhopper.com/best-rising-star

6 months ago | [YT] | 5

Elin Mai

// 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 //

Are you ready to take your career or personal growth to the next level? As a coach, I’m passionate about helping individuals unlock their true potential and achieve their goals.

Get in touch to start your coaching journey!

#selfdevelopment #coaching #growth

6 months ago | [YT] | 4