I help business owners, marketers and brand managers eliminate brand confusion and build aligned, consistent visual systems that actually support growth.

For over 25 years I’ve developed brand systems for major galleries, museums, and cultural institutions where every decision is under intense public, stakeholder, and budget scrutiny. That same precision now helps commercial clients eliminate brand friction fast.

This channel makes videos that show you:
— How to spot hidden brand misalignment that’s costing you trust and sales
— How to diagnose whether your business needs a rebrand or just a refresh
— How to fix inconsistent visual identity, tone, or brand positioning
— How to build brand systems that scale as your business grows

If you’re a marketing leader or SME business owner with a great business but an inconsistent brand, I want to hear your story. Email me your situation — if it’s a fit, I’ll feature it as a case study to help others.