I’m Selena Watkins, a Fitness & Wellness Expert, Movement Director/Producer, and the founder of Socanomics, an award-winning wellness brand rooted in dance and a love for Soca.

My career started center court for the NBA Brooklynettes Dance Team, then onto the biggest stages including Super Bowl LIV with Shakira and world touring with Nicki Minaj. Over the years, I’ve also taught at the top fitness brands including [solidcore], SoulCycle and even Popsugar.

Making a mark as Miss Black USA 2012 and Women’s Health Magazine’s Next Fitness Star 2016, led me to focus on who I serve most. So, I built a business around representation in order to lead the culture and create elevated healing spaces for women of color around the world.




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