Founded in 1986, Merrill Research serves high-tech, healthcare, consumer, and services sectors, offering research, marketing, and industry-specific expertise. As one of Northern California's most experienced independent marketing research firms, Merrill delivers global, multi-methodological research, both qualitative and quantitative, to top global brands. Merrill specializes in strategic communications, new product development, and customer satisfaction research.

Based between Silicon Valley and Napa Valley, Merrill's diverse clientele spans high-tech and beverage industries, emphasizing customer understanding to enhance products and services.

In 1997, Merrill co-founded MarketTools, creator of Zoomerang™, later acquired by SurveyMonkey in a $1 billion deal. Merrill has won industry awards, including the Texas Instruments Supplier Excellence Award, recognizing outstanding service across six criteria, from quality to environmental responsibility.