Welcome to LaRévolution.

This channel is for brand and private label suppliers working with DIY & Home Improvement retailers and tired of improvising.

Here, we talk about the real retail game:
– Why tenders fail
– How private label reshapes power dynamics
– Why price is rarely the real problem
– How suppliers can take back control of their performance

I’m Fiorella, ex-retail buyer turned Retail Transformer.
After years on the buying side (Adeo & Kingfisher), I now help suppliers:

• Prepare tenders properly
• Rebuild credibility with retailers
• Clarify positioning between brand and private label
• Stop price wars & margin erosion
• Become the obvious choice,

On this channel, you’ll find:
– Retail insights from the buyer side
– Strategic breakdowns (tenders, pricing, positioning)
– My entrepreneur journey, unfiltered

If you’re looking for comfort, this is not the place.
If you’re looking for clarity, structure, and leverage, welcome.

Join LaRévolution.
Take back control.