I serve brand and story leaders. I teach on how to build intellectual property (IP) on purpose - increase enterprise equity through media.
What you'll learn here:
• Intellectual property strategy
• Building licensable media assets
• Increasing brand equity through narrative architecture
• Creating cinematic universes inside brands
• Media as infrastructure, not marketing
• AI and the future of authorship
• Founder-led media strategy
I break down how to design IP that becomes an asset on the balance sheet, not just an audience metric. We talk about licensing models, media empire frameworks, narrative leverage, and long-term brand value creation.
I am the founder of Bright Theory AI and the architect behind Sinima, a next-generation operating system for cinema and generative intelligence. Through Sinima Studios, I test these IP frameworks in practice.
This is not influencer marketing.
This is intellectual property design.
Lisa Trublet de Nermont
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6 days ago (edited) | [YT] | 0
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Lisa Trublet de Nermont
Dear friends.
I didn’t build Sinima because filmmakers needed another tool.
I built it because I’ve watched creative work get quietly absorbed by systems that never asked permission and never shared the upside. I’ve seen portfolios turned into training data without consent.
That didn’t sit right with me.
During our beta, we’re not promising perfection. We’re committing to protection.
We’re building Sinima for filmmakers, gamers, and creators who want a smart portfolio. One that protects their work, preserves context, and creates a path to ethical monetization through AI models where consent and compensation are explicit.
This matters at every stage of a creative career. Established creators. Independent filmmakers. And emerging talent entering an industry with very few guardrails.
I’m asking you, if you happen to be reading this, for your guidance.
Full transparency; I could use a helping hand 🤚🏼
1. We need beta testers (filmmakers, creators, digital artists, audio, vfx, and on-screen talent)
2. We need introductions to studios, agencies, film schools and creative education programs who are eager to open up another revenue stream leveraging their existing catalogs and portfolios.
3. We need introductions to teams building ethical training datasets who want to license work responsibly.
If this resonates, a note in the comments, a share, or an introduction would mean more than you know.
We are still accepting seed checks if anyone has one laying around 😜
Today, I’m proud to share beta access is open:
sinima.ai/
Ps. Welcome to Sinima, the bright side of the road ☀️ (As Van Morrison says)
1 month ago | [YT] | 0
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Lisa Trublet de Nermont
Some days it feels impossible to hold everything at once. Kids who need you. A business that needs you. A brain that feels pulled in twelve directions. Neuroscience reminds us that you do not need massive time blocks to grow. The brain changes in small pockets of focus, emotion, meaning, and rest.
If you are parenting while trying to build something of your own, you are already practicing neuroplasticity every day. You are adapting in the interruptions. You are learning in the stolen moments. You are becoming someone stronger in the middle of a life that never slows down.
Go easier on yourself. Progress counts even when it’s messy, nonlinear, or squeezed between snack time and strategy calls.
If you want more support on building a life, a brain, and a business that work together instead of against each other, subscribe and stay close.
#neuroscience #parenting #founderlife #momlife #creativity #mindset #productivity #adhd #workingmom #selfgrowth #habits #mentalhealth #neuroplasticity #entrepreneurship #womeninbusiness
2 months ago | [YT] | 0
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Lisa Trublet de Nermont
You are driven by three neurochemicals far more than you think.
Dopamine: pursuit, craving, ambition
Not happiness. It is the anticipation chemistry that keeps founders awake at 3 AM reorganizing their Notion tabs.
Serotonin: confidence, calm, self-worth
It stabilizes mood and makes you feel safe in your identity.
Norepinephrine (adrenaline’s quiet cousin): focus and alertness
This is the narrow-beam flashlight your brain uses when you’re locked into work or panic.
If you understand how these three rise and fall, you understand motivation, creativity, love, attachment, addiction, burnout, and decision making.
2 months ago | [YT] | 1
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Lisa Trublet de Nermont
The Brain Has Two Governors: Logic and Survival
If you understand nothing else, understand this.
Your brain basically toggles between Executive Mode and Survival Mode.
Executive Mode
Happens in the prefrontal cortex.
This is where you plan, create, solve, strategize, and behave like the high-capacity founder you are.
Survival Mode
Happens in the limbic system.
This is where you react, defend, catastrophize, scroll, panic, procrastinate, and repeat old patterns.
Here is the painful truth: your limbic system wins the battle 95 percent of the time unless trained.
That one insight explains:
• Self sabotage
• Burnout
• “Why did I say yes to this investor meeting I didn’t want”
• Creative blocks
• Perfectionism
• Hyper productivity spirals
• Emotional exhaustion
Train the cortex to stay online longer, and your entire life changes.
2 months ago | [YT] | 1
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Lisa Trublet de Nermont
Hey! It’s Lisa. Sharing thoughts on quitting corporate America and building a tech startup while raising neurodivergent kiddos. Subscribe to the chaos!
2 months ago | [YT] | 0
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