Lisa Trublet de Nermont

Oh hey 👋🏼 So I think about stories differently than most people. Not as content. As assets.

My work sits somewhere between neuroscience, storytelling, and IP. Basically, why certain stories stick, scale, and quietly turn into money over time.

I’m the founder of Sinima. Former Silicon Valley, some Hollywood. I build media companies around one belief. Story is the story.

I talk about how to create IP that ends up on a balance sheet, not buried in analytics dashboards. Licensing, ownership, narrative leverage. The unsexy parts that actually matter.

I also run Bright Theory AI and built Sinima to test all of this in the real world. Sinima Studios is where the theory either works or doesn’t.

This isn’t influencer marketing.

It’s IP design.