Hey 👋 My name is Matt Soule and I’m on a mission to empower 1 million people to master stress in their lives.

I’m an author, speaker, teacher and the founder of Cold Club®.

I toured with Wim Hof and I’ve been one of the top international instructors for the Wim Hof Method for the past 9 years. I have trained over 10,000 members of the public as well as 750 instructors from all over the world.

I have run Greenlake Martial Arts School for 15 years, helping thousands of people to become more capable, more resilient, and more skilled.

The training I offer is about learning to leverage positive stress to live our best lives.