Matt Bailey
To make it in marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.
Whether you are new to marketing or a seasoned veteran, you'll hear from experts and contrarians who will give you the mental tools to think about marketing clearly, logically, and analytically. At the Endless Coffee Cup, we unplug from the sensationalized headlines and relax in conversation and contemplation over an endless coffee cup – because the conversations should never stop.
Matt Bailey
Do you have an SEO agency working for you? How pleased are you with their results?
Are they delivering genuine insights, or just handing you copy-paste reports? It's time to ask the hard questions: Are they really making a difference, or just going through the motions?
Share your experiences in the comments!
You don't want to miss the next episode of the Endless Coffee Cup Podcast, where Ashley G. Jones and I discuss "When to Fire Your SEO Agency."
Tune in as we explore the signs that your agency might not be delivering what you need—and how to find one that will.
1 year ago | [YT] | 0
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Matt Bailey
Tune in tomorrow, Wednesday, May 1st, at 7pm EST for a new episode of the Endless Coffee Cup Podcast!
This episode features Matt Bailey in conversation with Mateusz Krempa, the COO of Piwik Pro, discussing the analytics industry, privacy regulations, and the challenges marketers face with data. They delve into the evolution of Piwik Pro from an open-source project to a proprietary analytics platform competing with Google Analytics.
The discussion touches on the importance of privacy in data analytics, the impact of regulations like GDPR and the sunset of third-party cookies, and the trends towards server-side analytics. Mateusz also shares insights about the tech scene in Poland and the benefits of merging smaller companies. The episode emphasizes the need for marketers to focus on what data is essential and the potential pitfalls of overcomplication in analytics tools. Piwik Pro's approach to offering a freemium model and focusing on customer support and simplicity is highlighted as a beneficial strategy for navigating the complexities of digital analytics.
https://youtu.be/XndAS3xnMso
1 year ago | [YT] | 0
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Matt Bailey
Tune in TONIGHT at 7:30PM EST to watch the premiere of a new Endless Coffee Cup episode. John Shehata and I discuss publishers, AI, and Google's SGE.
Be sure to turn on your notifications so you don't miss it: https://youtu.be/jlKgNHl5Wro
1 year ago | [YT] | 0
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Matt Bailey
I’ve seen too many good marketers that may have only focused in one area and then got passed over for promotion because they didn’t have the knowledge or skills to move up to management.
They needed to know the entire digital marketing spectrum to get that promotion.
When I view most job postings, they are asking for experience across every area of digital marketing.
How can you confidently apply for that job and say, “I can do that!”
Certification is how.
1 year ago (edited) | [YT] | 2
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Matt Bailey
Hello listeners of the Endless Coffee Cup podcast,
I hope this post finds you well and in good spirits. As always, we are thrilled to have you as part of our community and to bring you the latest insights and trends in the world of learning and development.
In our latest episode titled "Employer Training," host Matt Bailey sits down with the incredible Monique Russell to dive deep into the realms of reskilling, leadership, and the ever-evolving landscape of the workplace. Monique, while admitting her limited experience with AI, shares intriguing thoughts on how it can help maintain unique perspectives in written content, combating the prevalence of regurgitated messages from top influencers.
We explore the opportunities for individuals in the learning and development field to make a lasting impact, stand out from competitors, and create thriving workplaces, especially in the face of multiple generations and diverse skill sets. Monique suggests that reskilling within your current organization can be advantageous, allowing you to leverage the existing culture, lingo, and data to provide even deeper solutions to customers.
During our conversation, we emphasize the importance of creating a culture of learning, with leadership modeling the desired behavior. We discuss the effectiveness of different learning approaches and how to structure programs for maximum engagement and completion rates. Additionally, we delve into the crucial role of reskilling and upskilling in a comprehensive organizational strategy, as well as the increasing trend of entrepreneurship and fractional employment.
While a significant focus is placed on the corporate workspace, Monique reminds us that strategy extends beyond the boundaries of the organization. The changing ecosystem, with individuals starting businesses while still working in their corporate roles, highlights the need to adapt and acknowledge the broader landscape.
We also touch on the impact of the pandemic, financially and mentally, and examine how organizations can support employees' well-being, health, and learning opportunities. The discussion expands to the importance of partnerships with professionals who understand the learning science process and leveraging tools like LinkedIn for staying connected with trends in the industry.
Lastly, Monique reinforces the power of real learning through experience, interaction, and external resources like LinkedIn Learning. Understanding how individuals choose their words and respond in the learning process is crucial for creating engaging and effective learning experiences.
We hope this episode sparks new ideas and approaches to learning and development in your workplace. Remember, learning never stops, and we're here to support your journey every step of the way.
If you haven't already, make sure to tune in to the episode "Employer Training" on the Endless Coffee Cup podcast.
Until next time, keep learning, keep growing, and keep fueling your endless curiosity.
Best regards,
Matt Bailey
2 years ago | [YT] | 0
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