Tune in tomorrow, Wednesday, May 1st, at 7pm EST for a new episode of the Endless Coffee Cup Podcast!
This episode features Matt Bailey in conversation with Mateusz Krempa, the COO of Piwik Pro, discussing the analytics industry, privacy regulations, and the challenges marketers face with data. They delve into the evolution of Piwik Pro from an open-source project to a proprietary analytics platform competing with Google Analytics.
The discussion touches on the importance of privacy in data analytics, the impact of regulations like GDPR and the sunset of third-party cookies, and the trends towards server-side analytics. Mateusz also shares insights about the tech scene in Poland and the benefits of merging smaller companies. The episode emphasizes the need for marketers to focus on what data is essential and the potential pitfalls of overcomplication in analytics tools. Piwik Pro's approach to offering a freemium model and focusing on customer support and simplicity is highlighted as a beneficial strategy for navigating the complexities of digital analytics.
Matt Bailey
Tune in tomorrow, Wednesday, May 1st, at 7pm EST for a new episode of the Endless Coffee Cup Podcast!
This episode features Matt Bailey in conversation with Mateusz Krempa, the COO of Piwik Pro, discussing the analytics industry, privacy regulations, and the challenges marketers face with data. They delve into the evolution of Piwik Pro from an open-source project to a proprietary analytics platform competing with Google Analytics.
The discussion touches on the importance of privacy in data analytics, the impact of regulations like GDPR and the sunset of third-party cookies, and the trends towards server-side analytics. Mateusz also shares insights about the tech scene in Poland and the benefits of merging smaller companies. The episode emphasizes the need for marketers to focus on what data is essential and the potential pitfalls of overcomplication in analytics tools. Piwik Pro's approach to offering a freemium model and focusing on customer support and simplicity is highlighted as a beneficial strategy for navigating the complexities of digital analytics.
https://youtu.be/XndAS3xnMso
1 year ago | [YT] | 0