Malte Landwehr: Source wars: how to secure visibility in LLM-driven search (brightonSEO)

Vince Moreau: AI search ≠ SEO: smarter metrics for a new search era (brightonSEO)

Sara Vordermeier: How to turn your locations’ presence into performance (brightonSEO)

Ben Smith: The code to AI mode: What the data tells us (brightonSEO)

Gareth Simpson: Machine PR: Brand perception in the AI age (brightonSEO)

Eben Aguilar: Edge SEO: From test to impact (brightonSEO)

Jason Forbes - Making AI Search profitable through action, automation and attribution. Brighton SEO

Mastering cross-platform content strategy - Rana Abu Quba Chamsi PhD - brightonSEO April 2025

Beyond the basics: the real value of GSC data in BigQuery - Eyüp Alikilic - brightonSEO April 2025

Ad-diction method: psychology-based ads that convert - Paolo Santanicchia - Hero Conf April 2025

Using Meta’s API to elevate campaign performance - Bianca Bergshoeff - Hero Conf April 2025

Turning setbacks into opportunities - Amber Shand - brightonSEO April 2025

How digital authority PR is redefining brand influence - Matt Cayless - brightonSEO April 2025

GA4 app analytics Google won’t tell you about - Priya Verma - brightonSEO April 2025

Leveraging competitor research to accelerate success - Emily Barrington - brightonSEOma April 2025

Beyond automation: the role of human creativity in AI advertising - Ben Wood - Hero Conf April 2025

Maximize ecommerce PPC success with CRO strategies - Marouscha Dorenbos - Hero Conf April 2025

Utilising Google Ads to grow your local business - Hannah Zora Strong - Hero Conf April 2025

Crack the LinkedIn lead gen code: beyond collecting emails - Maninder Paul - Hero Conf April 2025

Using AI to reimagine effective paid campaigns - Ebony Michelle Douglas - Hero Conf April 2025

How social media is revolutionising search&discovery - Rebecca Meekings-Gilbert - Hero Conf Apr 2025

Crawling the web from a full scale crawler's POV - Guillaume Pitel - brightonSEO April 2025

Why optimising for CTR is damaging your performance - Lottie Namakando - brightonSEO April 2025

Break free from misleading ad results with 1PD measurement - Amy Stamper - Hero Conf April 2025

Why your paid social is crap - and how to fix it - Simran Harichand - Hero Conf April 2025

Click → Ka-ching! Product pages that rank & convert - Gabi Troxler - brightonSEO April 2025

Maximise content impact: minimise eco impact - Oluwatobi Folasade Balogun - brightonSEO April 2025

Content cleanup: finding and fixing your SEO deadweight - Anna Morrish - brightonSEO April 2025

Man vs machine: can we actually tell the difference? Giulia Panozzo - brightonSEO April 2025

Is AI impacting customer trust? - Collette Masso del Llano - brightonSEO April 2025

GTM tips to elevate your analytics game - Kyle Rushton McGregor - brightonSEO April 2025

Human-centric SEO - Putting people before the search engine - Megan Roberts - brightonSEO April 2025

Future-proofing link building in the age of SearchGPT - Harshal Shah - brightonSEO April 2025

Predicting winning products with PMax & Search - Inderpaul Rai - Hero Conf April 2025

A scientist's approach to PPC optimisation - Igor Ivitskiy - Hero Conf April 2025

Automation, APIs & AI: the death and reinvention of SEO - Jeremy McDonald - brightonSEO April 2025

Using ML to anticipate customer search behaviour - Folashade Uba - brightonSEO April 2025

Dominating Google Shopping Ads with your own CSS - Ingmar Albert - Hero Conf April 2025

Strategic paid social funnels: from startup to scale-up - Kieran Delpech - Hero Conf April 2025

Beyond Google: redefining SEO for AI-powered tools - Veronika Höller - brightonSEO April 2025

The magic of social media: a crystal clear approach - Crystal Nyarko Asiedu - brightonSEO April 2025

Beyond blue links: the shift in search intent and discoverability - Alex Moss - brightonSEO Apr 2025

The new world of AI optimisation and how it differs from SEO - Marcus Tober - brightonSEO April 2025

Let's go back to keywords - Krzysztof Marzec - Hero Conf April 2025

Mistakes affecting paid performance - and your job! - Kat Sale - Hero Conf April 2025

The science of negative keywords: AI strategies to eliminate waste - Rob Warner - Hero Conf Apr 2025

The hidden PPC drain: ad hijacking & impersonation - Jonny Giddens - Hero Conf April 2025

Generative text AI use in UK PR and comms - Greg Bortkiewicz & Tanya Kant - brightonSEO April 2025

Using AI and UX to transform user engagement and SEO - Itasoha Akhibi - brightonSEO April 2025

UX improvements and the incremental value of google ads - Clinton Koola - Hero Conf April 2025

Unlocking the power of Amazon video ads - Ladipo Fagbola, PhD - Hero Conf April 2025

How to use AI to harness Google APIs - Jonathon Roberts - brightonSEO April 2025

How AI transformed New Look’s search strategy - Oliver Yee - brightonSEO April 2025

Your marketing data is broken - here's 3 ways to fix it! - Russell McAthy - brightonSEO April 2025

Data-driven influencer marketing for unsexy brands - Alex Ighalo - brightonSEO April 2025

The case for an SEO regulatory body - Jessica Redman - brightonSEO April 2025

Data driven SEO: a framework based approach - Kazushi Nagayama - brightonSEO April 2025

How to eliminate search cannibalisation and maximise ROI - Chris Ridley - Hero Conf April 2025

Incrementality testing: more important and accessible than ever - Marcel Smal - Hero Conf April 2025

Demystifying incrementality for paid media and beyond - Liam Wade - Hero Conf April 2025