Billion Readers (BIRD), aims to ensure daily and lifelong reading practice for a billion people in India to serve a vision: Every Indian, a fluent reader. This seemingly impossible goal is made possible by adding Same Language Subtitling (SLS) to existing entertainment content on TV and streaming, in all Indian languages – word for word viewers read what they hear. SLS was conceived for mass reading in 1996 at the Indian Institute of Management, Ahmedabad (IIMA).

Built on a bedrock of evidence-based policy-making, that thought has now translated into the Billion Readers (BIRD) initiative. BIRD proposes reading literacy at a transformative scale by embedding SLS on TV and streaming platforms in all Indian languages to give a billion TV viewers automatic reading practice and improvement, every day and for life.


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