Billion Readers (BIRD), aims to ensure daily and lifelong reading practice for a billion people in India to serve a vision: Every Indian, a fluent reader. This seemingly impossible goal is made possible by adding Same Language Subtitling (SLS) to existing entertainment content on TV and streaming, in all Indian languages – word for word viewers read what they hear. SLS was conceived for mass reading in 1996 at the Indian Institute of Management, Ahmedabad (IIMA).
Built on a bedrock of evidence-based policy-making, that thought has now translated into the Billion Readers (BIRD) initiative. BIRD proposes reading literacy at a transformative scale by embedding SLS on TV and streaming platforms in all Indian languages to give a billion TV viewers automatic reading practice and improvement, every day and for life.
Shared 1 month ago
6.9K views
Shared 2 months ago
32K views
Shared 2 months ago
40K views
Shared 3 months ago
24K views
Shared 3 months ago
57K views
Shared 3 months ago
25K views
Shared 4 months ago
27K views
Shared 4 months ago
34K views
Shared 5 months ago
27K views
Shared 5 months ago
34K views
Shared 5 months ago
31K views
Shared 6 months ago
379K views
Shared 6 months ago
119 views
Shared 7 months ago
23K views
Shared 8 months ago
33K views
Shared 8 months ago
13K views
Shared 8 months ago
24K views
Shared 8 months ago
21K views
Shared 8 months ago
31K views
Shared 9 months ago
22K views
Shared 9 months ago
27K views
Shared 9 months ago
41K views
Shared 10 months ago
30K views
Shared 10 months ago
22K views
Shared 10 months ago
45K views
Shared 11 months ago
93K views
Shared 1 year ago
58K views
Shared 1 year ago
109K views
Shared 1 year ago
123K views
Shared 1 year ago
75K views
Shared 1 year ago
32K views
Shared 1 year ago
154 views