Jamie Thomson is a messaging strategist and the founder of Brand New Copy.
This channel explores how companies communicate in practice - across messaging, positioning, and communication strategy. The focus is on real insights drawn from client work, industry research, and benchmark reports.
You’ll find breakdowns of:
Why messaging becomes generic
How positioning decisions affect commercial outcomes
Where communication breaks down across websites, campaigns, and brand narratives
What stronger messaging looks like in real-world contexts
The aim is to make strategic thinking visible, to show how messaging decisions are made, and where they go wrong.
Jamie has works across the energy, technology, finance, and sustainability sectors and has delivered 700+ projects since 2013.
New videos are published periodically.
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