We Are Directive: The #1 Partner for B2B Brands

Stop Building Reports Manually. Let AI Do It. | Paid Media Assistant | Stratos AI Demo

Sour & SaaS EP 013: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane

Sour & SaaS EP 012: Scaling B2B SaaS from $2M to $20M ARR w/ Madhav Bhandari, Marketing at Storylane

Turn Cold Calls Into Strategic Conversations With AI | Sales Assistant | Stratos AI Demo

Turn Keyword Research Into SEO Strategy With AI | SEO Assistant | Stratos AI Demo

Welcome To Stratos: The AI Building the Future of B2B Marketing

Sour & SaaS EP 011: Why Most B2B Events Suck with Zach Diamond, Head of Marketing at Cognition.ai

Sour & SaaS EP 010: The Sponsorship Playbook with Anna Vermillion, Marketing Manager at Exit Five

Run All Your Paid Campaigns From One Dashboard | Stratos AI Demo

What Happens to Your Marketing Account When Your Strategist Goes on PTO? | Stratos AI Demo

Sour & SaaS EP 009: Leading Marketing at a Category-Defining Company Marcy Comer, CMO at EagleView

How to Forecast 6 Months of Pipeline in Minutes (Not Spreadsheets) | Stratos AI Demo

Sour & SaaS EP 008: Demand Gen That Drives Growth with Brian Bui Demand Gen Director at Jellyfish

How to Calculate LTV:CAC in 5 Minutes (Without Spreadsheets) | Stratos AI Demo

Sour & SaaS EP 007: The Vibe Coding Revolution with Brandon Smith, Director of RevOps at QuotaPath

Sour & SaaS EP 006: The CMO Exit Playbook with Nick Tippmann, GP and Founder TipTip VC

Sour & SaaS EP 005: Founder-Led Content (The Real Playbook) with Tommy Clark, CEO at Compound

Sour & SaaS EP 004: Annual Planning That Doesn't Suck with Sam Kuehnle, VP of Marketing at Loxo

Sour & SaaS EP 003: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive

Sour & SaaS EP 002: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive

Sour & SaaS EP 001: How to Win LinkedIn with Video with Ding Zheng, Co-Founder at Eventshark

Directive - The B2B Performance Marketing Agency Driving Real Growth

Meet Stratos: The AI-Powered Secret Weapon for B2B Growth

How to Rank in AI Overviews & LLM Search: 4 Organic SEO Strategies for B2B Marketers

Need a New Agency? This is Directive

The Breakdown - The Competition of Content and What B2B Brands Need to Know with Kathleen Booth

The Breakdown - A Welcomed Punch in the Face with Ross Simmonds

The Breakdown - Undoing the Definition of Madness with Corinna Owens

The Breakdown - Liquid Death and Anthony Kennada

The Breakdown - Leave-behinds and Dinosaurs with Alina Vandenberghe

B2B Blueprint - Leveraging Hubspot's Sales Hub for B2B Synergy - Episode 13

B2B Blueprint - Optimizing Meta in Paid Media Marketing - Episode 12 Part 2

B2B Blueprint - Optimizing Meta in Paid Media Marketing - Episode 12 Part 1

B2B Blueprint - Essential Keyword Research Tactics - Episode 11

B2B Blueprint - How to Make LinkedIn Work for Your Business - Episode 10

B2B Blueprint - Landing Page Optimization 101 - Episode 9

B2B Blueprint - Prioritizing High-Intent Keywords in Paid Media - Episode 8

B2B Blueprint - Elevating Your Content Strategy Game - Episode 7

B2B Blueprint - Hubspot Implementation - Episode 6

B2B Blueprint - Google Ads Match Type Leniency - Episode 5

B2B Blueprint - Share of Voice Analysis - Episode 4

SaaStock USA - Day 3 Recap Sizzle

SaaStock USA - Day 2 Recap Sizzle

SaaStock USA - Day 1 Recap Sizzle

B2B Blueprint - How TAM Development Boosts B2B Growth - Episode 3

B2B Blueprint - The Art of Nurture Streams - Episode 2

B2B Blueprint - The Functional Content Advantage - Episode 1 Part 2

B2B Blueprint - The Functional Content Advantage - Episode 1 Part 1

The Verdict on Paid Media Platforms in 2024

B2B or ChatGPT?

1 to 1 ABM Ads

Directive Christmas 2023 Hype Video

17 B2B Paid Social Targeting Mistakes

Don't set it and forget it in paid social

First-party data in advertising is a must

B2B or ChatGPT?

First-party data in advertising is a must

Don't set it and forget it in paid social

Navigating 1:1 ABM Audience Sizes