CultureCatalyst by Roaa
This isn’t corporate lip service, it’s culture decoded, with heart and edge.
Welcome to CultureCatalyst by Roaa — the go-to channel for bold insights on leadership, workplace culture, and transformation in the real world.
Whether you’re leading a team, building a business, or just tired of empty HR slogans, this channel brings you raw, practical content on what actually shapes high-performing, human-centered workplaces.
We cover:
✔️ Leadership & emotional intelligence
✔️ Toxic vs. healthy cultures
✔️ Vision 2030 & the future of work in Saudi Arabia
✔️ Real talk on policies, burnout, DEI, and behavior change
✔️ Culture strategy decoded
Built for leaders, culture drivers, and curious minds who want to do things differently.
CultureCatalyst by Roaa
Identity isn’t fixed; it’s a living, shifting story, and culture is the stage where it’s performed.
Leaders today are not just managing businesses. They’re navigating identity markets.
Think about it:
1. Employees don’t only bring skills; they bring identities that shape how they show up.
2. Customers don’t just buy products; they buy belonging and validation.
3. Organisations don’t just build cultures; they craft narratives of identity that people either align with or reject.
The risk? When identity becomes a performance instead of a truth, organisations slide into disconnection and distrust.
The opportunity? Leaders who get this right can build cultures that aren’t just productive, but profoundly human.
Here’s how:
1. Decode the Hidden Markers:
Look beyond job titles. Notice the interaction identities (how people adapt in meetings), relational identities (who they trust and confide in), and personal identities (the stories they tell about themselves).
2. Design for Authentic Belonging:
Don’t sell “authenticity” as a marketing buzzword. Build systems where people don’t have to perform authenticity — they can live it.
3. Bridge Culture and Strategy:
Culture isn’t soft. It’s the engine. Tie cultural identity directly to business goals. When people see themselves in the mission, performance follows.
4. Continuously Reframe Identity:
Identity evolves. So must your culture. Build feedback loops, reflection spaces, and cultural checkpoints that allow identity to grow with the organisation.
Because at the end of the day, people don’t stay for salaries or titles.
They stay when their identity finds a home.
Some weeks test you. Others transform you.
The difference? Whether you stand still… or stand your ground."
— Roaa Fawzi
5 months ago | [YT] | 0
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CultureCatalyst by Roaa
🙌🏼 Happy Friday | Quote of the Week
📚 Friday Quote Series – Week 1
"Some weeks test you.
Others transform you.
The difference?
Whether you stand still… or stand your ground."
— Roaa Fawzi
This week, maybe you felt the push.
The pressure.
The moments that made you question if you were moving forward at all.
Here’s the truth:
Transformation isn’t always loud.
It’s in the small moments you choose not to fold.
It’s in the times you say, “Not today,” and mean it.
Standing still is surrender.
Standing your ground is power.
Jumu’ah Mubarak 🌙
Wishing you strength, certainty, and the courage to hold your line.
- Roaa
#CultureCatalystByRoaa #FridayQuote #CultureCatalyst #StandYourGround #LeadershipWithPurpose #JumuahMubarak #RoaaFawzi #Resilience
5 months ago | [YT] | 0
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CultureCatalyst by Roaa
💡 From Vision to Reality: My Journey as the Founder of CultureCatalyst
For over a decade, I’ve been on a mission. Building brands, shaping leaders, and navigating the vibrant, complex world of organisational culture across the GCC.
It’s been a journey filled with challenges, lessons, and powerful breakthroughs.
What I’ve discovered is this:
Culture isn’t just a “nice-to-have”; it’s the heartbeat of every successful organisation. It’s the invisible force that can either elevate a team or hold it back.
That realisation ignited a fire in me, a calling to do more, to lead differently, to spark something bigger.
That’s why I founded CultureCatalyst: not just another consultancy, but a movement. A bold leap toward transforming workplaces into purpose-driven, future-ready cultures where:
- People thrive, not just survive
- Leaders lead with courage and trust
- Values aren’t just words, they’re lived every day
- Strategy isn’t just planned, it’s felt in the soul of the organisation
This is more than a business. It’s a revolution. And it starts now.
I’m beyond excited to share this new chapter and invite you to join me on this journey. Together, we’ll ignite courageous cultural shifts across the Arab world, aligned with Vision 2030, because real change takes guts.
❓ Are you ready to be part of the movement? Let’s spark this change together.
hashtag#FounderStory hashtag#CultureCatalyst hashtag#Leadership hashtag#Vision2030 hashtag#OrganizationalCulture hashtag#GCC hashtag#WomenInLeadership hashtag#CultureTransformation hashtag#RoaaFawzi
6 months ago | [YT] | 0
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