Abir, CFO - Invidious

Abir, CFO

I'm Abir, co-founder of UpCounting and Fractional Ecommerce CFO. I work with eCommerce founders scaling to 8- and 9-figures who need financial clarity to deploy capital efficiently, not just clean books.

I've been a Big 4 CPA, VP of Finance raising $60M+, ran an eCommerce brand and a marketing agency, and now act as fractional CFO for fast-growing DTC companies.

This channel exists because most eCommerce founders don't have a finance problem but a decision one. While revenue is growing, ad spend is climbing, cash always feels tighter every month. Profitability looks good on paper but operations feel fragile.

I share what I've learned from being on both sides: the finance seat and the founder seat. The goal isn't to teach accounting theory but to help you understand what your numbers actually mean operationally, and how they should inform what you do next.

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10:49

This Brand Was 6 Months From Death, The Founder Had No Idea (Here’s Why)

Abir, CFO

Shared 1 week ago

96 views

7:07

How Accounting Can Scale Your E-Commerce Business

Abir, CFO

Shared 1 year ago

180 views

6:07

How to Immediately Improve Your Cashflow (As an E-Commerce Brand)

Abir, CFO

Shared 1 year ago

222 views

7:56

In-House Marketing vs Hiring an Agency

Abir, CFO

Shared 1 year ago

175 views

7:18

5 Key Tips To Hire Smart And Scale Fast (as an E-commerce Brand)

Abir, CFO

Shared 1 year ago

77 views

10:08

You'll Always Burn Money On Ads Unless You Understand THIS

Abir, CFO

Shared 1 year ago

117 views

9:25

How The Wealthiest Ecom Brands Scale Using Gross Margin

Abir, CFO

Shared 1 year ago

110 views

12:09

Watch This Before Implementing An ERP For Your E-Commerce Business

Abir, CFO

Shared 1 year ago

100 views

10:47

How to Make Sure Your Agency is Extremely Profitable

Abir, CFO

Shared 1 year ago

47 views

10:03

9 Crucial Questions For Scaling To 7-8 Figure Agency

Abir, CFO

Shared 1 year ago

37 views

11:22

This Simple Cashflow Forecast Will Put You Ahead of 90% of Brands

Abir, CFO

Shared 1 year ago

145 views

8:44

Why Ads Won't Scale Your Brand To $100M

Abir, CFO

Shared 1 year ago

61 views

14:16

Learn How To Manage Financials From VF Corporation Balance Sheet

Abir, CFO

Shared 1 year ago

50 views

7:58

5 Essential Inventory Management Tips For E-Commerce

Abir, CFO

Shared 1 year ago

489 views

8:36

Why Your Startup SHOULDN'T Hire People From Big Corporations

Abir, CFO

Shared 1 year ago

43 views

15:40

UNBIASED Ranking Of The Most Popular Ecommerce Marketing Strategies

Abir, CFO

Shared 1 year ago

15K views

21:00

How To Optimize A Shopify Store To Rank Higher In Google (SEO)

Abir, CFO

Shared 1 year ago

5.1K views

9:56

10 Pricing Tactics to Beat Your Competition

Abir, CFO

Shared 1 year ago

57 views

9:37

Scale Your E-commerce Brand With Financial Forecasting (Here's How!)

Abir, CFO

Shared 1 year ago

92 views

4:08

This Is Holding Back Your Growth On Amazon

Abir, CFO

Shared 1 year ago

193 views

5:04

5 Ways To Better Analyze Your E-Commerce Revenue

Abir, CFO

Shared 1 year ago

33 views

4:52

The Simplest Accounting Routine You Can Implement Today

Abir, CFO

Shared 1 year ago

132 views

5:38

This Is A Must Watch If You Don't Want Your DTC Brand To Fail

Abir, CFO

Shared 1 year ago

6.5K views

3:59

Every E-Commerce Brand Must Pay Attention To THIS Before It's Too Late

Abir, CFO

Shared 1 year ago

94 views

9:06

How to Calculate eCommerce Contribution Margins (DTC Accountant Explains)

Abir, CFO

Shared 1 year ago

1.7K views

10:54

Cracking the Code: Understanding the 3 Main Accounting Reports

Abir, CFO

Shared 2 years ago

107 views

8:20

Mastering the Balance Sheet: Unveiling Hidden Financial Insights

Abir, CFO

Shared 2 years ago

76 views

8:17

Demystifying the Income Statement for Non-Accountants

Abir, CFO

Shared 2 years ago

135 views

0:38

Optimize Your #shopify Content and Get More Traffic: 3 Secrets Revealed! #shorts #ecommerce

Abir, CFO

Shared 2 years ago

27 views

11:50

Accounting Basics for Beginners

Abir, CFO

Shared 2 years ago

84 views

1:01

How to Really Maximize Your Cash Flow - Uncover the 3 Crucial Factors You Might Be Missing! #shorts

Abir, CFO

Shared 2 years ago

227 views

15:50

Quickbooks Online Full Tutorial (2023)

Abir, CFO

Shared 2 years ago

142 views

7:37

The Cash Flow Statement Explained Well

Abir, CFO

Shared 2 years ago

77 views

5:06

A Beginner's Guide to Cash vs. Accrual Accounting

Abir, CFO

Shared 2 years ago

111 views

8:22

Xero Tutorial 2023 – How to Use Xero

Abir, CFO

Shared 2 years ago

192 views

1:01

Don't Let Your Website Ruin Your Ecommerce Sales! 💸 #shorts #ecommerce #website

Abir, CFO

Shared 3 years ago

530 views

9:24

How to Build a Financial Model for Your Agency?

Abir, CFO

Shared 3 years ago

389 views