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Institute of Promotional Marketing
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The Institute of Promotional Marketing is the only trade association that truly represents promoters, agencies and service partners engaged in promotional marketing.
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We represent the UK promotional marketing industry, and our mission is to protect, promote and progress effective promotional marketing across all media channels through our renowned education programme, our legal advice services, our annual awards scheme and our other products and services.

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0:58

The IPM Awards 2026

Institute of Promotional Marketing

Shared 6 months ago

107 views

5:56

Spotting Red Flags in Animal Tourism & Next Steps | Duncan McNair

Institute of Promotional Marketing

Shared 1 year ago

13 views

5:44

Duncan McNair Unpacks the Key Principles of the Animal Welfare Act & Its Impact on Marketing

Institute of Promotional Marketing

Shared 1 year ago

64 views

3:10

Josephine Miller on Augmented Reality

Institute of Promotional Marketing

Shared 1 year ago

41 views

3:24

Dan Hirons on Winning the Battle for Attention with Technology

Institute of Promotional Marketing

Shared 1 year ago

58 views

3:28

Mike Anthony on the Evolution of Shopper Marketing

Institute of Promotional Marketing

Shared 1 year ago

67 views

4:43

MINI Wows at Goodwood 2024 with Playful Mixed Reality

Institute of Promotional Marketing

Shared 1 year ago

51 views

3:04

BMW Brings the M Brand to Life at Goodwood 2024

Institute of Promotional Marketing

Shared 1 year ago

94 views

4:18

A New Dawn Breaks for Genesis at Goodwood 2024

Institute of Promotional Marketing

Shared 1 year ago

62 views

2:41

Two Devils in One Night: Casillero del Diablo's Cinematic Wine Launch

Institute of Promotional Marketing

Shared 1 year ago

44 views

6:03

Dee Llewelyn Explains How Brands Can Shine at Pride

Institute of Promotional Marketing

Shared 2 years ago

49 views

3:03

Leonie Walker Presents Mando’s Promotions 2 0 Whitepaper

Institute of Promotional Marketing

Shared 2 years ago

24 views

4:00

Mastering Promotional Risk Management

Institute of Promotional Marketing

Shared 2 years ago

15 views

5:09

Unveiling the Secrets to Successful Promotions with Victor Kok IMI International Insights

Institute of Promotional Marketing

Shared 2 years ago

16 views

3:04

In Conversation with Lord Black: Representing & Protecting Those Without a Voice

Institute of Promotional Marketing

Shared 2 years ago

4 views

4:12

TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final

Institute of Promotional Marketing

Shared 2 years ago

87 views

4:26

Football Fever Meets Experiential Marketing: Inside Just Eat's Human Grabber

Institute of Promotional Marketing

Shared 2 years ago

61 views

4:11

Travel Trends and Top Social Platforms for Gen Z in 2024

Institute of Promotional Marketing

Shared 2 years ago

30 views

4:35

Gen Z Trends 2024: FOMO, AI, and Cancel Culture with Alexandra Haider at YMS

Institute of Promotional Marketing

Shared 2 years ago

28 views

5:06

Understanding European Loyalty Programs: Insights from Charlie Hills

Institute of Promotional Marketing

Shared 2 years ago

25 views

4:18

Unpacking British Loyalty: What British Want from Loyalty 2024

Institute of Promotional Marketing

Shared 2 years ago

20 views

5:56

The Psychology Behind Loyalty with Maddy Croucher of Ogilvy Consulting

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Shared 2 years ago

52 views

6:03

Part 2: Lord Black Discusses the Future of Ethical Tourism Post-Animals Low-Welfare Act

Institute of Promotional Marketing

Shared 2 years ago

7 views

3:17

Part 1: UK Clamps Down on Cruel Animal Activities Abroad

Institute of Promotional Marketing

Shared 2 years ago

47 views

4:57

Closing the Gap Towards Regulated Political Advertising in the UK

Institute of Promotional Marketing

Shared 2 years ago

23 views

4:16

Chapter 1: IPM and the UK's Self-Regulatory System

Institute of Promotional Marketing

Shared 2 years ago

12 views

2:32

Celebrating 50 Years of the Code of Sales Promotion

Institute of Promotional Marketing

Shared 2 years ago

11 views

1:59

The Role of AI in Marketing | Lord Black of Brentwood

Institute of Promotional Marketing

Shared 2 years ago

17 views

3:39

Generation Alpha: Alexandra Haider

Institute of Promotional Marketing

Shared 2 years ago

41 views

4:15

Generation Alpha: Liam Bircham

Institute of Promotional Marketing

Shared 2 years ago

50 views

4:07

Behind the Scenes of TPF Live's Brand Activation | Grinch Marketing Campaign Revealed

Institute of Promotional Marketing

Shared 2 years ago

21 views

4:15

Catherine Shuttleworth on Festive Promotions and Trends for 2024

Institute of Promotional Marketing

Shared 2 years ago

45 views

3:06

Emma Kirk Keynote at the IPM Awards | 90-Year Legacy

Institute of Promotional Marketing

Shared 2 years ago

33 views

5:36

Lord Black Keynote at the IPM Awards | A Media Legacy

Institute of Promotional Marketing

Shared 2 years ago

15 views

58:43

IPM Webinar Series - Best Practice Guide to Influencer Marketing

Institute of Promotional Marketing

Shared 3 years ago

82 views

41:18

IPM Webinar - Standing Proud at Pride: and Beyond

Institute of Promotional Marketing

Shared 3 years ago

53 views

1:49:33

IPM Webinar: How to Measure the true Value of Experiential Campaigns

Institute of Promotional Marketing

Shared 6 years ago

160 views

1:38:10

IPM Webinar: Introduction to experiential

Institute of Promotional Marketing

Shared 6 years ago

64 views

1:03:43

IPM Webinar: Introduction to Digital Marketing, key concepts and metrics

Institute of Promotional Marketing

Shared 6 years ago

67 views

1:00:42

IPM Webinar: The importance of strategic brand partnerships in the light of Covid-19 and beyond

Institute of Promotional Marketing

Shared 6 years ago

207 views

0:49

The IPM Christmas Card 2019

Institute of Promotional Marketing

Shared 6 years ago

35 views

1:49

Abigail Dixon, IPM Diploma Trainer

Institute of Promotional Marketing

Shared 7 years ago

52 views

0:30

Linda Piggott, IPM Incentive & Motivation Diploma

Institute of Promotional Marketing

Shared 7 years ago

16 views

1:38

IPM Awards 2019 - Paul McGann, Managing Partner, Brass

Institute of Promotional Marketing

Shared 7 years ago

226 views

0:17

Negotiation Skills workshop: Leonie Walker, General Manager Europe, Mando

Institute of Promotional Marketing

Shared 7 years ago

178 views

0:40

Negotiation Skills workshop: Paul Morrissey, IPM Trainer

Institute of Promotional Marketing

Shared 7 years ago

18 views

0:44

IPM Diploma: Clare Warwick

Institute of Promotional Marketing

Shared 7 years ago

54 views

0:42

Why IPM Learning? Jon Fish, Group Partnerships and Loyalty Director, Merlin Entertainments

Institute of Promotional Marketing

Shared 7 years ago

179 views

0:22

Why IPM Learning? Claire MacGregor, Account Director, Sodexo

Institute of Promotional Marketing

Shared 7 years ago

39 views

0:42

IPM Awards 2019 - Andrew Rae, Head of Promotions, Black Tomato Agency

Institute of Promotional Marketing

Shared 7 years ago

63 views

2:07

IPM COGS Awards 2018

Institute of Promotional Marketing

Shared 7 years ago

225 views

2:59

IPM Diploma

Institute of Promotional Marketing

Shared 8 years ago

311 views

1:11

Pride in London 2018 - Tesco

Institute of Promotional Marketing

Shared 8 years ago

872 views

0:30

Pride in London 2018 - Deliveroo

Institute of Promotional Marketing

Shared 8 years ago

327 views

0:17

Pride in London 2018 - Barefoot

Institute of Promotional Marketing

Shared 8 years ago

379 views

0:14

Pride in London 2018 - Mastercard

Institute of Promotional Marketing

Shared 8 years ago

111 views

0:16

Pride in London 2018 - Starbucks

Institute of Promotional Marketing

Shared 8 years ago

337 views

0:51

Pride in London 2018 - Delta / Virgin Atlantic

Institute of Promotional Marketing

Shared 8 years ago

359 views

0:35

Pride in London 2018 - Barclays

Institute of Promotional Marketing

Shared 8 years ago

88 views

0:24

Pride in London 2018 - Amazon Music

Institute of Promotional Marketing

Shared 8 years ago

269 views

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