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Institute of Promotional Marketing
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The Institute of Promotional Marketing is the only trade association that truly represents promoters, agencies and service partners engaged in promotional marketing.
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We represent the UK promotional marketing industry, and our mission is to protect, promote and progress effective promotional marketing across all media channels through our renowned education programme, our legal advice services, our annual awards scheme and our other products and services.

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0:58

The IPM Awards 2026

Institute of Promotional Marketing

Shared 1 week ago

6 views

5:56

Spotting Red Flags in Animal Tourism & Next Steps | Duncan McNair

Institute of Promotional Marketing

Shared 1 year ago

11 views

5:44

Duncan McNair Unpacks the Key Principles of the Animal Welfare Act & Its Impact on Marketing

Institute of Promotional Marketing

Shared 1 year ago

50 views

3:10

Josephine Miller on Augmented Reality

Institute of Promotional Marketing

Shared 1 year ago

36 views

3:24

Dan Hirons on Winning the Battle for Attention with Technology

Institute of Promotional Marketing

Shared 1 year ago

58 views

3:28

Mike Anthony on the Evolution of Shopper Marketing

Institute of Promotional Marketing

Shared 1 year ago

63 views

4:43

MINI Wows at Goodwood 2024 with Playful Mixed Reality

Institute of Promotional Marketing

Shared 1 year ago

50 views

3:04

BMW Brings the M Brand to Life at Goodwood 2024

Institute of Promotional Marketing

Shared 1 year ago

89 views

4:18

A New Dawn Breaks for Genesis at Goodwood 2024

Institute of Promotional Marketing

Shared 1 year ago

58 views

2:41

Two Devils in One Night: Casillero del Diablo's Cinematic Wine Launch

Institute of Promotional Marketing

Shared 1 year ago

40 views

6:03

Dee Llewelyn Explains How Brands Can Shine at Pride

Institute of Promotional Marketing

Shared 1 year ago

44 views

3:03

Leonie Walker Presents Mando’s Promotions 2 0 Whitepaper

Institute of Promotional Marketing

Shared 1 year ago

20 views

4:00

Mastering Promotional Risk Management

Institute of Promotional Marketing

Shared 1 year ago

15 views

5:09

Unveiling the Secrets to Successful Promotions with Victor Kok IMI International Insights

Institute of Promotional Marketing

Shared 1 year ago

14 views

3:04

In Conversation with Lord Black: Representing & Protecting Those Without a Voice

Institute of Promotional Marketing

Shared 1 year ago

4 views

4:12

TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final

Institute of Promotional Marketing

Shared 1 year ago

78 views

4:26

Football Fever Meets Experiential Marketing: Inside Just Eat's Human Grabber

Institute of Promotional Marketing

Shared 1 year ago

52 views

4:11

Travel Trends and Top Social Platforms for Gen Z in 2024

Institute of Promotional Marketing

Shared 1 year ago

28 views

4:35

Gen Z Trends 2024: FOMO, AI, and Cancel Culture with Alexandra Haider at YMS

Institute of Promotional Marketing

Shared 1 year ago

23 views

5:06

Understanding European Loyalty Programs: Insights from Charlie Hills

Institute of Promotional Marketing

Shared 1 year ago

21 views

4:18

Unpacking British Loyalty: What British Want from Loyalty 2024

Institute of Promotional Marketing

Shared 1 year ago

19 views

5:56

The Psychology Behind Loyalty with Maddy Croucher of Ogilvy Consulting

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Shared 1 year ago

45 views

6:03

Part 2: Lord Black Discusses the Future of Ethical Tourism Post-Animals Low-Welfare Act

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Shared 1 year ago

5 views

3:17

Part 1: UK Clamps Down on Cruel Animal Activities Abroad

Institute of Promotional Marketing

Shared 1 year ago

45 views

4:57

Closing the Gap Towards Regulated Political Advertising in the UK

Institute of Promotional Marketing

Shared 1 year ago

21 views

4:16

Chapter 1: IPM and the UK's Self-Regulatory System

Institute of Promotional Marketing

Shared 1 year ago

12 views

2:32

Celebrating 50 Years of the Code of Sales Promotion

Institute of Promotional Marketing

Shared 1 year ago

10 views

1:59

The Role of AI in Marketing | Lord Black of Brentwood

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Shared 1 year ago

16 views

3:39

Generation Alpha: Alexandra Haider

Institute of Promotional Marketing

Shared 1 year ago

38 views

4:15

Generation Alpha: Liam Bircham

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Shared 1 year ago

44 views

4:07

Behind the Scenes of TPF Live's Brand Activation | Grinch Marketing Campaign Revealed

Institute of Promotional Marketing

Shared 2 years ago

17 views

4:15

Catherine Shuttleworth on Festive Promotions and Trends for 2024

Institute of Promotional Marketing

Shared 2 years ago

36 views

3:06

Emma Kirk Keynote at the IPM Awards | 90-Year Legacy

Institute of Promotional Marketing

Shared 2 years ago

33 views

5:36

Lord Black Keynote at the IPM Awards | A Media Legacy

Institute of Promotional Marketing

Shared 2 years ago

15 views

58:43

IPM Webinar Series - Best Practice Guide to Influencer Marketing

Institute of Promotional Marketing

Shared 2 years ago

79 views

41:18

IPM Webinar - Standing Proud at Pride: and Beyond

Institute of Promotional Marketing

Shared 2 years ago

49 views

1:49:33

IPM Webinar: How to Measure the true Value of Experiential Campaigns

Institute of Promotional Marketing

Shared 5 years ago

160 views

1:38:10

IPM Webinar: Introduction to experiential

Institute of Promotional Marketing

Shared 5 years ago

60 views

1:03:43

IPM Webinar: Introduction to Digital Marketing, key concepts and metrics

Institute of Promotional Marketing

Shared 5 years ago

65 views

1:00:42

IPM Webinar: The importance of strategic brand partnerships in the light of Covid-19 and beyond

Institute of Promotional Marketing

Shared 5 years ago

206 views

0:49

The IPM Christmas Card 2019

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Shared 6 years ago

35 views

1:49

Abigail Dixon, IPM Diploma Trainer

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Shared 6 years ago

52 views

0:30

Linda Piggott, IPM Incentive & Motivation Diploma

Institute of Promotional Marketing

Shared 6 years ago

16 views

1:38

IPM Awards 2019 - Paul McGann, Managing Partner, Brass

Institute of Promotional Marketing

Shared 6 years ago

226 views

0:17

Negotiation Skills workshop: Leonie Walker, General Manager Europe, Mando

Institute of Promotional Marketing

Shared 6 years ago

176 views

0:40

Negotiation Skills workshop: Paul Morrissey, IPM Trainer

Institute of Promotional Marketing

Shared 6 years ago

17 views

0:44

IPM Diploma: Clare Warwick

Institute of Promotional Marketing

Shared 6 years ago

54 views

0:42

Why IPM Learning? Jon Fish, Group Partnerships and Loyalty Director, Merlin Entertainments

Institute of Promotional Marketing

Shared 6 years ago

179 views

0:22

Why IPM Learning? Claire MacGregor, Account Director, Sodexo

Institute of Promotional Marketing

Shared 6 years ago

39 views

0:42

IPM Awards 2019 - Andrew Rae, Head of Promotions, Black Tomato Agency

Institute of Promotional Marketing

Shared 6 years ago

63 views

2:07

IPM COGS Awards 2018

Institute of Promotional Marketing

Shared 7 years ago

225 views

2:59

IPM Diploma

Institute of Promotional Marketing

Shared 7 years ago

309 views

1:11

Pride in London 2018 - Tesco

Institute of Promotional Marketing

Shared 7 years ago

859 views

0:30

Pride in London 2018 - Deliveroo

Institute of Promotional Marketing

Shared 7 years ago

326 views

0:17

Pride in London 2018 - Barefoot

Institute of Promotional Marketing

Shared 7 years ago

371 views

0:14

Pride in London 2018 - Mastercard

Institute of Promotional Marketing

Shared 7 years ago

110 views

0:16

Pride in London 2018 - Starbucks

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Shared 7 years ago

337 views

0:51

Pride in London 2018 - Delta / Virgin Atlantic

Institute of Promotional Marketing

Shared 7 years ago

358 views

0:35

Pride in London 2018 - Barclays

Institute of Promotional Marketing

Shared 7 years ago

88 views

0:24

Pride in London 2018 - Amazon Music

Institute of Promotional Marketing

Shared 7 years ago

268 views

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