Melissa Schilling is the John Herzog Professor of Management at New York University. She is author of the world's best selling innovation strategy text, "Strategic Management of Technological Innovation," and coauthor of world leading "Strategic Management: An Integrated Approach." She is also author of "Quirky: The remarkable story of the traits, foibles, and genius of breakthrough innovators who changed the world." She has taught innovation and strategy for over 25 years, and advised firms such as IBM, Siemens, PayPal, Bloomberg Corp, and many more. In these videos, she provides brief, easy-to-understand explanations of fundamental concepts and tools in strategy and innovation. New videos are added regularly so please subscribe!
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