Since early 1960s, Kenderaan Bas RIDA has played an important role in socio-economic development of rural communities. The purpose of Kenderaan Bas RIDA formed was to provide transportation services to the residents of rural area especially for FELDA settlers and to helped indigenous community commute between intercity.
Therefore on 23 April 2012, MARA Liner Sdn Bhd (MLSB) was then incorporated to perform daily transportation activity in order to accommodate corporate social responsibility and to enhance delivery system of KBM and at the same time diversifying business to tolerate losses.
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