Welcome to the real behind-the-scenes of building Bae Bands Australia.
This isn’t polished founder content. It’s the actual chaos of running a small Australian streetwear brand. Margins, delays, decisions, overthinking, and the weeks that don’t go to plan.
I’m documenting what it really looks like to grow a business in real life. No guru energy. No pretending it’s aesthetic. Just the hard calls, the messy middle, and the moments I have to call myself out.
If you’re building something or stuck thinking about building something, this is where we stop romanticising business and just get on with it.
And if you’ve ever wondered what goes into the oversized tees and hoodies we make… now you’ll see it.
Founder diaries. Real operations. Controlled chaos.
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