Earning a seat at the table: risk, value, and the power of insight with Ed Kahn

The psychology of human-centered AI with David Evans

The New Shape of Insight: Five Voices Redefine Research, Strategy, and Human Behavior

The cost of silence in research with Amberly Miller

Turning insight into impact: What CMOs really want from market research

How Shoppers Really Decide: Value, Sensory Shopping, and AI’s Limits with Steve Markenson

Stop chasing speed: build consistency that predicts outcomes

The One Thing That Moves Consumers with J. Walker Smith

Behavior Over Opinion: How to Predict Packaging Success

Greatest Hits – Why Mental Health is Every Leader’s Superpower

Greatest Hits – Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

Trust, context, action: Leena Doshi on designing Surveys that drive decisions

Usable vs. useful: Adam Hagerman on UX and the future of research in product development

Measuring the Subconscious Shopper: How Hassan Aleem Brings Behavioral Science to Grocery Decisions

The Gig Economy, Affluent Consumers, and What They Mean for Brands

IIEX Aytm Panel: Reality Check - Self-Service Research in Action

Teaching the Human in the Loop: Why AI Can’t Replace Curiosity and Storytelling

Scaling Consumer Insights: Design Thinking, Empathy, Tech & Analytics in Action

Best Bits: 10 Hot Takes on Leadership, Storytelling & Human Connection

The Socratic Method and Consumer Understanding: Asking Better Questions with Sarah Montgomery

The altitude of leadership: Building unshakable teams in high-pressure industries with Raina Rusnak

The Emotion Metric: Ben Valenta on Measuring Connection in Sports and Culture

Introducing aytm's new ecommerce research

Zero-Click Marketing: The Hidden Strategy Behind Platform Algorithm Changes with Rand Fishkin

From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers

From Data to Loyalty: How Verizon Uses Insights to Retain Customers with Subhasish Nanda

Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart

The art and science of innovation: Why mixed methods drive better results

Beyond Demographics: Redefining Flavor Segmentation with Kim Duncan

Ethnography in Action: How Lindsey Goodman Turns Observation Into Innovation

The Architect of Insights: Building Programs and Buy-In with Ashley Hopkins

Building an Insight-Driven Culture with Leyla Doany

Skeptic to Advocate: Dr Jeff Dahms on How Physicians Mutual Transformed CX Without Breaking Trust

The Strategic Heart of Pharma Research with Shawn McKenna

The Real Cost of Bad Data: Survey Fraud, AI Agents, and the Fight for Data Integrity

The Human Side of AI: Empathy, Insights, and Innovation with Idil Miriam Cakim

Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections

Introducing Conversation AI from aytm

Storytelling, Service & AI: Tanya Pinto's Journey

The Keys to the Future: AI and Data Analytics with Saket Kumar of Citi

Mastering the Language of Data for Impact with Karen Kraft from Johnsonville

Inclusive Marketing and the Future of Research: A Conversation with Tina Tonielli of Haleon

Redefining Market Research: Insights from Leonard Murphy on Innovation and AI

The Curiosity Current: A Market Research Podcast

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aytm overview 2024

Agile wisdom: Practical advice from insights leaders at aytm, Beech-Nut Nutrition Company & Visa

aytm Target Market overview

Define your target audience | aytm.com

2021 Quirks Virtual Case Study: Voya Financial & Pharmavite

Insights that Work 2021: Case Study

Market Research: A Force for Good

Keeping Research Piping Hot | How Nobody Likes it When Research Gets Cold

The Neuroscience of Insight

DIY Insights

Leveraging Analytics and Unification to Unlock the Potential Hidden in Your Survey Research

How Research Best Practices have Shifted

The Case Against Authenticity: Building Your Personal Brand

Leveraging technology and data to bridge interdepartmental gaps

Agile in Action: How Successful Innovation Teams Level Up