Jagged With Jasravee : Cutting-Edge Marketing

Marketing Conversations That Matter: 2025 Podcast Stats

2025 sended with a bang. 🎯

↑ 68% Total Audience ↑ 6% Followers ↑ 27% Listening Time

But here's what the numbers don't show:

We're having conversations that matter. With thought leaders who've built billion-dollar brands. About the psychology behind decisions. The architecture of choice. The invisible forces that shape consumer behaviour.


Top Episode: Rob Meyerson on What It Takes to Create a Powerful Brand Identity & Name


Top Countries: India 🇮🇳, United States 🇺🇸, Germany 🇩🇪, Brazil 🇧🇷, Canada 🇨🇦


27% more listening time means you're not just tuning in—you're staying. And that tells us everything.

Here's to the thinkers, the builders, the marketers who refuse to follow templates. 2025 was about cutting through the noise. About conversations at the edge. Thank you for being part of this journey. The best episodes are still ahead.

What's one marketing insight that changed your approach this year? Drop it below. 👇

If you haven't listened yet, this is your sign. Hit the link in bio and start with our top episode 🎙️ Trust us on this one.

#JaggedWithJasravee #MarketingPodcast #PodcastGrowth #SpotifyWrapped #MarketingStrategy #BrandStrategy

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3 days ago | [YT] | 2

Jagged With Jasravee : Cutting-Edge Marketing

Goodbyes that are on contact lists ‪@authorsarvajeet‬

3 months ago | [YT] | 0

Jagged With Jasravee : Cutting-Edge Marketing

Is AI Honasa's Secret Weapon in Beauty?


Honasa Consumer Ltd. — the parent of beauty brands like Mamaearth, The Derma Co., and Aqualogica — isn’t just winning with great products. It’s winning with great ears.


Honasa is using AI to turn Instagram comments into product launches. What if your next sunscreen exists because 1,000 people tweeted about it?

From trend to shelf in record time. Honasa’s AI turns scrolls into sales.





#Honasa #Mamaearth #BeautyTech #SkincareTrends #AIinRetail #CleanBeauty #Niacinamide #CartAbandonment #SentimentAnalysis #ConsumerInsights #D2C #LLMs #ProductLaunch #TrendDetection #DigitalFirst #PersonalizedMarketing #Bakuchiol #AIPowered #RealTimeData #SkinCareScience #MarketingInnovation #BeautyAnalytics #HairCareInsights #MinimalistSkincare #TechAndTouch

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5 months ago | [YT] | 2

Jagged With Jasravee : Cutting-Edge Marketing

The Reliance Playbook


Infinite Patience, Perfect Timing
At Reliance, timing is everything. The leadership believes in waiting with intent and striking only when the conditions are ideal. It’s not hesitation—it’s discipline.

Ruthlessly Competitive, Without Apology
Reliance plays to win. There’s no façade of politeness when it comes to competition. The company’s ethos is to be fierce, focused, and completely transparent about its hunger to lead.

Thinking in Decades, Not Quarters
Unlike those driven by short-term metrics, Reliance places massive, strategic bets that take decades to mature—often redefining entire sectors in the process.

Asymmetric Rewards for Value Creators
The organization identifies those rare individuals who deliver exponential impact—and rewards them disproportionately. These key contributors are not just nurtured; they are protected from poaching and competition.

Winning as the Smartest Last Mover
While others race to be first, Reliance often waits, studies, and enters late—but with scale, precision, and dominance. Their philosophy: the smartest last mover often ends up the real winner.

This isn’t just a playbook—it’s the DNA of Reliance.


#RelianceIndustries #LeadershipEthos #StrategicVision #LongTermStrategy #CorporatePhilosophy #MukeshAmbani #IndiaInc #ValueCreation #BusinessIcons #BoldLeadership #LastMoverAdvantage #GameChangers #StrategicPatience #DisruptiveStrategy #LegacyBuilding #CXOPlaybook #FutureReady #InfiniteThinking #VisionDrivenLeadership #CompetitiveEdge

7 months ago | [YT] | 1

Jagged With Jasravee : Cutting-Edge Marketing

Unveiling True Engagement in Video Advertising

Introduction: The Illusion of Sight

Traditional metrics like eye-tracking have long been the cornerstone of measuring viewer attention. However, recent research by Hartnett et al. (2024) challenges this norm, revealing that where viewers look doesn’t always equate to genuine engagement.

The Heartbeat of Attention

The study introduces heart rate monitoring as a superior metric, capturing both conscious and unconscious reactions to video ads. Unlike eye-tracking, heart rate provides insights into auditory and visual stimuli, offering a more comprehensive understanding of viewer engagement.

Limitations of Traditional Methods

Eye-tracking falls short in differentiating between high and low attention levels. It also neglects the impact of audio elements, which are crucial in video advertising. Self-reporting, while valuable for conscious attention, doesn’t account for subconscious reactions.

Towards Scalable Solutions

Heart rate monitoring emerges as a scalable and effective tool for advertisers. It bridges the gap between conscious and unconscious attention, providing a holistic view of audience engagement.

Conclusion: Redefining Engagement Metrics

This research advocates for a paradigm shift in measuring ad effectiveness. By embracing heart rate monitoring, advertisers can gain deeper insights into consumer behavior, leading to more impactful and resonant advertising strategies.


Source : www.tandfonline.com/doi/epdf/10.1080/02650487.2024…

#VideoAdvertising #AttentionMetrics #HeartRateMonitoring #EyeTracking #EEG #BiometricResearch #AdEngagement #ConsumerAttention #AdvertisingScience #MediaMetrics #BrandRecall #NeuroscienceMarketing #AdEffectiveness #MarketingResearch #AudienceEngagement #PhysiologicalMetrics #AttentionEconomy #DigitalAdvertising #AdvertisingInnovation #MarketingAnalytics #BehavioralScience #AdMeasurement #SensoryMarketing #AdvertisingTechnology #MediaResearch

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8 months ago | [YT] | 1

Jagged With Jasravee : Cutting-Edge Marketing

April Fools' Marketing: Genius or Gimmick?

April Fools' Day has become a strategic playground for brands, transforming a day of pranks into a powerful marketing tool. Brands have utilised humour and relatability to connect with audiences, crafting pranks that resonated with shared experiences.

Social media platforms have played a pivotal role, with brands teasing their pranks to build anticipation and encourage engagement, often through viral memes.

Companies have humanised their image, showcasing a lighter side and fostering a sense of relatability.

Successful campaigns have maintained brand alignment, ensuring the humour felt authentic and consistent with their established personality.

The impact was significant: increased brand awareness through media attention and social media buzz, an enhanced brand image making them appear approachable and fun, improved customer engagement, and lasting memorability.

Brands that executed campaigns well were remembered for a long time. In essence, April Fools' Day offered a unique chance to break away from traditional marketing, creating playful and memorable interactions.



#AprilFools #Marketing #Advertising #BrandStrategy #SocialMediaMarketing #HumorMarketing #CreativeMarketing #BrandEngagement #ViralMarketing #DigitalMarketing #MarketingCampaign #BrandAwareness #CustomerEngagement #BrandImage #MarketingTrends #ContentMarketing #SocialMediaTrends #MarketingTips #BrandStorytelling #MarketingHumor #MarketingIdeas #BrandPersonality #MarketingFun #MarketingSuccess #BrandConnection

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8 months ago | [YT] | 2

Jagged With Jasravee : Cutting-Edge Marketing

Why Brands Fail: The Hidden Cost of Misplaced Priorities



Brands destroy value by optimizing the wrong things

Many brands mistakenly prioritize loyalty over acquisition, efficiency over effectiveness, and short-term performance metrics over sustainable growth.

Sharp’s work argues that brands should invest in increasing their mental and physical availability—ensuring their brand is easy to buy and easy to recall—rather than obsessing over retention strategies that have limited impact.


“The biggest search engine in the world is between your ears.” Quoting Jenni Romaniuk, a co-author in Sharp’s research group, this statement reinforces the idea that buying decisions are primarily driven by memory structures. The stronger a brand’s presence in a consumer’s mind (mental availability), the more likely it is to be chosen when a purchase decision arises.

Effective marketing is not about persuading at the moment of sale but about embedding the brand into consumer memory long before the buying occasion.


Even growing brands lose customers

Customer churn is inevitable, even for the strongest brands.

Byron Sharp’s research in How Brands Grow emphasizes that brands don’t grow by increasing loyalty but by continuously attracting new buyers.

Growth comes from reaching and acquiring more light and occasional buyers rather than focusing too much on deepening engagement with existing customers.


Light buyers will matter enormously to revenue and growth

A small percentage of heavy buyers don’t drive the majority of revenue.

Sharp’s research finds that most brand sales come from light or infrequent buyers.

The challenge is not to maximize loyalty but to ensure that even casual customers remember and recognize your brand when making a purchase.

Without consistently expanding reach, brands risk stagnation and decline.

#BrandStrategy
#MarketingTruths
#HowBrandsGrow
#ByronSharp
#ConsumerPsychology
#MentalAvailability
#MarketingEffectiveness
#BrandGrowth
#CustomerAcquisition
#MarketingMyths
#AdvertisingWisdom
#BrandAwareness
#BusinessGrowth
#MarketingScience
#BrandMarketing

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8 months ago | [YT] | 4

Jagged With Jasravee : Cutting-Edge Marketing

Walking the Talk: Why Believing in Your Product is Essential

Think about it: how can you effectively convince someone to buy something if you don't use it yourself? Your lack of personal experience will inevitably show. Potential customers can sense insincerity, and that can damage your brand's reputation.

Ogilvy's "elementary good manners" highlights that using your client's product isn't just a strategic move, it's a respectful one. It demonstrates that you value their work enough to integrate it into your own life. This builds trust and strengthens the client-agency relationship.

This principle extends beyond advertising. Whether you're a chef tasting your own dishes, a software developer using your own code, or a writer sharing your own stories, using your own "product" is crucial for several reasons:
* Authenticity: You can speak from experience, sharing genuine insights and enthusiasm.
* Improvement: You'll identify areas for improvement and refinement, leading to a better product.
* Connection: You'll develop a deeper understanding of your customer's needs and how your product fits into their lives.
* Credibility: Your audience will recognize your genuine belief in your product, making your message more persuasive.

What are your thoughts on Ogilvy's quote? Share your experiences in the comments below!

10 months ago | [YT] | 2

Jagged With Jasravee : Cutting-Edge Marketing

AI-Bots Used To Call & Sell Loans, 80% Of Marketing Content AI Driven': Sanjiv Bajaj, Bajaj Finance 

10 months ago | [YT] | 2

Jagged With Jasravee : Cutting-Edge Marketing

This profound insight by David Ogilvy holds true not only in the realm of marketing but also in various aspects of life, from problem-solving to communication.

11 months ago | [YT] | 2