Walking the Talk: Why Believing in Your Product is Essential
Think about it: how can you effectively convince someone to buy something if you don't use it yourself? Your lack of personal experience will inevitably show. Potential customers can sense insincerity, and that can damage your brand's reputation.
Ogilvy's "elementary good manners" highlights that using your client's product isn't just a strategic move, it's a respectful one. It demonstrates that you value their work enough to integrate it into your own life. This builds trust and strengthens the client-agency relationship.
This principle extends beyond advertising. Whether you're a chef tasting your own dishes, a software developer using your own code, or a writer sharing your own stories, using your own "product" is crucial for several reasons: * Authenticity: You can speak from experience, sharing genuine insights and enthusiasm. * Improvement: You'll identify areas for improvement and refinement, leading to a better product. * Connection: You'll develop a deeper understanding of your customer's needs and how your product fits into their lives. * Credibility: Your audience will recognize your genuine belief in your product, making your message more persuasive.
What are your thoughts on Ogilvy's quote? Share your experiences in the comments below!
Jagged With Jasravee : Cutting-Edge Marketing
Walking the Talk: Why Believing in Your Product is Essential
Think about it: how can you effectively convince someone to buy something if you don't use it yourself? Your lack of personal experience will inevitably show. Potential customers can sense insincerity, and that can damage your brand's reputation.
Ogilvy's "elementary good manners" highlights that using your client's product isn't just a strategic move, it's a respectful one. It demonstrates that you value their work enough to integrate it into your own life. This builds trust and strengthens the client-agency relationship.
This principle extends beyond advertising. Whether you're a chef tasting your own dishes, a software developer using your own code, or a writer sharing your own stories, using your own "product" is crucial for several reasons:
* Authenticity: You can speak from experience, sharing genuine insights and enthusiasm.
* Improvement: You'll identify areas for improvement and refinement, leading to a better product.
* Connection: You'll develop a deeper understanding of your customer's needs and how your product fits into their lives.
* Credibility: Your audience will recognize your genuine belief in your product, making your message more persuasive.
What are your thoughts on Ogilvy's quote? Share your experiences in the comments below!
10 months ago | [YT] | 2