I'm Josh and welcome! I started this project here in Canada to help men aged 18-35 get just 1% better, one day at a time.
Before getting into a career where your image is crucial, I had a background in banking and in men's fashion. Together, these gave me a foundation for finances, classic style, the benefits of true confidence and how to be the best version of yourself.
Yes, I focus a lot on menswear. It impacts your confidence, how others perceive you, and ultimately, many of the opportunities that come your way. Menswear doesn't have to be about today's current trends or flexing with big brands. It’s about showing up as your best self without blowing your budget. Everything is intentional and serves a function.
And yes, my advice isn't just for those 18-35, they're applicable for all ages. This channel is just through the lens of a younger gent.
I don’t have all the answers, but join me for the journey and subscribe so we can get better together!
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