Label Pratham, an amalgamation of passions by Prashant & Shweta Garg began in 2011. “Pratham” translates into ‘the first, and ‘the foremost’. Pratham's core has a beautiful tale of serendipity, of allowing oneself to be drawn towards what one really loves and the magic that follows.

Known to be pioneers in reviving the 17th-century old Indian art form; PICHWAI, the designers draw inspiration from the Tales of Krishna in Pichwai and translate them into wearable art. The passion-driven brand celebrates designs, love for craft and culture. Today Pratham is most recognized, for its iconic Pichwai print sarees.

ABOUT THE DESIGNER
Prashant & Shweta Garg - Known as the Pichwai Couple, started designing outfits for each other early in 2004, not realizing that they would take up designing as a profession.

"Pratham" is a true labor of love. Each creation is motivated by commitment towards the textile traditions of India and keeping alive the unadulterated exuberance in the design process.