Chasing the Unicorn: Bourbon & American Whiskey - Invidious

Chasing the Unicorn: Bourbon & American Whiskey

The bottle you wanted is usually gone before you knew it was coming. Chasing the Unicorn fixes that.

John Schuster — publisher of the American Whiskey Industry Brief — hands you the day's real moves: the store, the date, the price, and an honest call on every bottle. Worth the chase, watch it, or pass. Plus the industry news the trade repeats by noon. If it happened in bourbon, it's in the brief.

THE WEEK
Mon–Fri: The Cut — the day's stories and the honest call
Sat–Sun: The Cut Weekend — the week ahead, no rush
Every morning: the full brief, free on the site

FIND US
Website: chasingtheunicornpodcast.com
The Brief (free): chasingtheunicornpodcast.com/the-brief
And right here on YouTube — subscribe and turn on notifications. Allocations don't wait.

New episodes every day. A Drunken Unicorn Production.

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5:27

Can a Cheap Bourbon Really Beat an Expensive One Blind? — The Cut — S02E122

Chasing the Unicorn: Bourbon & American Whiskey

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Why Did Jim Beam Bring Back a 1950s Bowling-Pin Bottle? — The Cut — S02E121

Chasing the Unicorn: Bourbon & American Whiskey

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Why Do New Distilleries Keep Going Bankrupt? — The Cut — S02E120

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Malted Mummy Debuts at BrewzleFest August 29th — The Cut Weekend — S02E119

Chasing the Unicorn: Bourbon & American Whiskey

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Weller Weekend Slide Nears Forty Percent Off Peak — The Cut Weekend — S02E118

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Is Koopers Texas Oak Bourbon Worth the Weekend Presale? — The Cut — S02E117

Chasing the Unicorn: Bourbon & American Whiskey

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Is This $100 Pappy Van Winkle Raffle Actually Legit? — The Cut — S02E116

Chasing the Unicorn: Bourbon & American Whiskey

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Is a Longer Bourbon Finish Actually Better? — The Cut — S02E115

Chasing the Unicorn: Bourbon & American Whiskey

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Is Maker's Mark 46 Worth the Hype After Its 99-Point Score? — The Cut — S02E114

Chasing the Unicorn: Bourbon & American Whiskey

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Is Redemption's New Bonded Bourbon Actually a Deal? — The Cut — S02E113

Chasing the Unicorn: Bourbon & American Whiskey

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Hanger Foundation Raffle: $100 Tickets, No Cap — The Cut Weekend — S02E112

Chasing the Unicorn: Bourbon & American Whiskey

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Chattanooga's Moldovan Ice Wine Barrel Finish — The Cut Weekend — S02E111

Chasing the Unicorn: Bourbon & American Whiskey

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Is Terry Bradshaw's Bourbon Cocktail Menu Worth Ordering? — The Cut — S02E110

Chasing the Unicorn: Bourbon & American Whiskey

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Is Redemption's New Bottled-in-Bond Bourbon Worth $50? — The Cut — S02E110

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Why Did Old Elk Release Three Bourbons at Once? — The Cut — S02E109

Chasing the Unicorn: Bourbon & American Whiskey

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Is Garrison Brothers Cowboy Bourbon Worth $249.99? — The Cut — S02E108

Chasing the Unicorn: Bourbon & American Whiskey

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Can You Blend Two Rye Mash Bills in One Bottled-in-Bond Whiskey? — The Cut — S02E107

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5:32

A Bourbon Brand Ships Whiskey to England — Now It's Opening Its Own Distillery — The Cut — S02E106

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Frey Ranch Caps Its Farm Club At 500 — The Cut Weekend — S02E105

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RNDC Bankruptcy and MGP's 59-Percent Slide — The Cut Weekend — S02E104

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A Hat Company's Bourbon vs. the Distillery That Made It — The Cut — S02E103

Chasing the Unicorn: Bourbon & American Whiskey

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5:07

Garrison Brothers Wants You to Wait Two Years — The Cut — S02E102

Chasing the Unicorn: Bourbon & American Whiskey

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4:46

A $39.99 Bourbon Just Held Its Price Two Years Running — The Cut — S02E101

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5:41

Bottled-in-Bond Just Left Bourbon Behind — The Cut — S02E100

Chasing the Unicorn: Bourbon & American Whiskey

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6:20

Old Elk Released Three Bourbons in One Day to Prove a Point — The Cut — S02E99

Chasing the Unicorn: Bourbon & American Whiskey

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3:45

Garrison Brothers Hye Rye Pre-Sale Closes August 10th — The Cut Weekend — S02E98

Chasing the Unicorn: Bourbon & American Whiskey

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4:36

Garrison Brothers Pre-Sells a 2028 Hye Rye — The Cut Weekend — S02E97

Chasing the Unicorn: Bourbon & American Whiskey

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5:22

A Bourbon Just Spent 27 Months in a Pineapple Cask — The Cut — S02E93

Chasing the Unicorn: Bourbon & American Whiskey

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5:24

Old Elk's Three-Bottle Bourbon Experiment — The Cut — S02E96

Chasing the Unicorn: Bourbon & American Whiskey

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5:35

Six Bottles of Pappy, One $100 Ticket, Tonight — The Cut — S02E95

Chasing the Unicorn: Bourbon & American Whiskey

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Three Bourbons, One Decade, One $70 Price — The Cut — S02E94

Chasing the Unicorn: Bourbon & American Whiskey

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5:16

A Kentucky Distillery Just Turned the Lights Back On — The Cut — S02E92

Chasing the Unicorn: Bourbon & American Whiskey

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3:44

Birthday Bourbon Lands Early, Before September 2 Release — The Cut Weekend — S02E91

Chasing the Unicorn: Bourbon & American Whiskey

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3:47

Weller Antique 107 Lottery Closes Tonight — The Cut Weekend — S02E91

Chasing the Unicorn: Bourbon & American Whiskey

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4:13

Old Fitzgerald Beats Weller in Blind Tasting — The Cut Weekend — S02E90

Chasing the Unicorn: Bourbon & American Whiskey

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5:41

A $27 Bottle Just Beat Weller Blind — The Cut — S02E89

Chasing the Unicorn: Bourbon & American Whiskey

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5:00

New Riff Just Turned Eight Years Old — The Cut — S02E86

Chasing the Unicorn: Bourbon & American Whiskey

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5:47

Your Cheap Bourbon Just Got a Price Hike — The Cut — S02E87

Chasing the Unicorn: Bourbon & American Whiskey

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5:19

This Free Bourbon Lottery Closes at Midnight — The Cut — S02E88

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5:43

Your $23 Bourbon Just Got Scarcer — The Cut — S02E85

Chasing the Unicorn: Bourbon & American Whiskey

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Michter's and Stagg Lotteries Close Monday July 20th — The Cut Weekend — S02E84

Chasing the Unicorn: Bourbon & American Whiskey

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Blind Test Ties Larceny to Weller Special Reserve — The Cut Weekend — S02E83

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5:21

A $15 Gap Her Staff Couldn't Guess — The Cut — S02E82

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5:43

One Founder, Thirty Barrels, One Winner — The Cut — S02E81

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5:51

One Price Held, One Didn't — The Cut — S02E80

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5:37

Peerless Opens a Second Door — The Cut — S02E79

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5:31

Heaven Hill Bet Against Itself — The Cut — S02E78

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3:55

Four Roses 2026 Pre-Allocation Closes July 18 — The Cut Weekend — S02E77

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4:39

Wild Turkey 101 Beats Pricier Bottles, 3 of 4 — The Cut Weekend — S02E76

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A $28 Bourbon Keeps Beating $80 Ones — The Cut — S02E75

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Ohio's Free Stagg Lottery Closes Sunday — The Cut — S02E74

Chasing the Unicorn: Bourbon & American Whiskey

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4:43

Four Roses 2026 Pre-Allocation: Buy It Before It Exists — The Cut — S02E73

Chasing the Unicorn: Bourbon & American Whiskey

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E.H. Taylor Jr. BiB 2026: The Man Who Passed the Law, $69.99 — The Cut — S02E72

Chasing the Unicorn: Bourbon & American Whiskey

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Four Roses 2026 Pre-Allocation Closes Today — The Cut Weekend — S02E70

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Elijah Craig Barrel Proof E926: $74.99 Before the Floor Closes — The Cut — S02E71

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Two Bottles Per Person: Michter's 10-Year Walk-Up at $159.99 — The Cut — S02E67

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Mount Vernon's $1,000 Spirit of '76, 350 Bottles — The Cut Weekend — S02E69

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Same Mash Bill, 2.4 Proof Points, and a Verdict Worth Knowing — The Cut — S02E68

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No Lottery: Wild Turkey Barrel Proof Confirmed at $59.99 — The Cut — S02E66

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S01E05 The Science of Swirling Unlocking Bourbon’s Nosing Potential

Chasing the Unicorn: Bourbon & American Whiskey

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